These Sweet Summer Drinks are Made for Warmer Temperatures
Katherine Pendrill — April 18, 2016 — Lifestyle
References: checkers & brandeating
Popular fast food chains Checkers and Rally's have expanded their drink menus to include two new sweet summer drinks. Ranging from decadent dessert-inspired offerings to more fruity flavors, the new drinks are perfect for warmer weather.
The new summer drink menu at Checkers and Rally's consists of two new Twix-infused creations and three new fruit juice smoothies. Both of the Twix-based items include layers of caramel, cheesecake and Twix bars transformed into either a sundae or a milkshake. For a lighter option, customers can choose one of the new Fruit & Cream Smoothies. These smoothies are made with Minute Maid smoothie mix in flavors such as Mango, Orange Cream and Strawberry.
The new drink menu gives consumers a delicious new way to cool down as temperatures begin heating up.
The new summer drink menu at Checkers and Rally's consists of two new Twix-infused creations and three new fruit juice smoothies. Both of the Twix-based items include layers of caramel, cheesecake and Twix bars transformed into either a sundae or a milkshake. For a lighter option, customers can choose one of the new Fruit & Cream Smoothies. These smoothies are made with Minute Maid smoothie mix in flavors such as Mango, Orange Cream and Strawberry.
The new drink menu gives consumers a delicious new way to cool down as temperatures begin heating up.
Trend Themes
1. Decadent Dessert Drinks - Expanding drink menus to include dessert-inspired drinks presents an opportunity for fast food chains to tap into the indulgence trend and appeal to customers with a sweet tooth.
2. Fruit Juice Smoothies - Offering a variety of fruit juice smoothies can satisfy the demand for healthier beverage options and cater to customers looking for refreshing and nutritious choices.
3. Summer Seasonal Menus - Introducing seasonal drink menus that align with warmer temperatures allows fast food chains to create additional offerings, generate excitement, and boost sales during the summer season.
Industry Implications
1. Fast Food Chains - By expanding their drink menus, fast food chains can differentiate themselves from competitors and attract new customers who are seeking unique and enticing beverage options.
2. Beverage Industry - The introduction of new sweet summer drinks creates opportunities for beverage companies to collaborate with fast food chains in developing and supplying innovative, seasonal drink options.
3. Food and Beverage Retail - Catering to consumer preferences for seasonal and innovative drinks, food and beverage retailers can create partnerships with fast food chains to offer exclusive and limited-edition beverages, driving foot traffic and sales.
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