The New TGI Fridays Menu is Designed for Those Who are Short on Time
Katherine Pendrill — April 13, 2016 — Lifestyle
References: tgifridays & brandeating
TGI Fridays recently introduced a new lunch menu called 'Fridays Fast, Fresh Lunch Pairings,' which is specially designed for those who are short on time. An increasing number of consumers are eating on the go, meaning they don't have time to stop for a full sit-down meal. This new menu offers the speedy service of a fast casual chain with the quality of food found at sit-down restaurants.
The new Fridays Fast, Fresh Lunch Pairings menu is available Monday through Friday, between the hours of 11AM and 3PM. Customers who are short on time can order a speedy lunch pairing of their choice from a curated selection of entrees and side dishes. There are a wide variety of lunch-portion entrees available, while side dishes are limited to a choice of mozzarella sticks, soup, house salad or Caesar salad.
The new menu is a clever way for the casual dining chain to draw in time-pressed consumers who might otherwise choose fast food or fast casual outlets instead.
The new Fridays Fast, Fresh Lunch Pairings menu is available Monday through Friday, between the hours of 11AM and 3PM. Customers who are short on time can order a speedy lunch pairing of their choice from a curated selection of entrees and side dishes. There are a wide variety of lunch-portion entrees available, while side dishes are limited to a choice of mozzarella sticks, soup, house salad or Caesar salad.
The new menu is a clever way for the casual dining chain to draw in time-pressed consumers who might otherwise choose fast food or fast casual outlets instead.
Trend Themes
1. On-the-go Dining - The trend of time-pressed diners demands convenient, speedy and quality dining experiences.
2. Fast Casual Innovation - Fast-casual dining chains can take inspiration from 'Fridays Fast, Fresh Lunch Pairings' to introduce innovative lunch menus.
3. Curated Dining Options - Curated dining options are increasing in demand, particularly during lunch hours.
Industry Implications
1. Casual Dining - Casual dining chains could introduce curated and speedy menus to attract time-pressed consumers.
2. Fast Food - Fast food chains could incorporate more quality and curated menu options to compete with fast casual chains.
3. Fast Casual Chains - Fast casual chains could take inspiration from Fridays Fast, Fresh Lunch Pairings to introduce innovative and convenient lunch menus.
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