This Fast Food Chain is Launching Macaron Delivery in South Korea
Katherine Pendrill — February 29, 2016 — Lifestyle
References: mcdelivery.co.kr & brandeating
McDonald's South Korea recently added macaron delivery to its growing McDelivery service. While many fast food chains are still experimenting with basic deliveries, McDonald's is quickly expanding its delivery options for customers in South Korea.
As part of the company's McDelivery service, South Korean customers will now be able to have macarons delivered straight to their doorstep. The macarons are prepared in France by Chateau Blanc and they come in four sweet flavors: Chocolate, Vanilla, Raspberry and Caramel. In addition to the delicate French pastries, customers can also order coffee-based beverages such as espressos and cappuccinos or churros with a side of chocolate dipping sauce.
The addition of macaron delivery to the McDelivery service demonstrates how McDonald's can capture consumers who might not otherwise choose the chain for a mid-day coffee break.
As part of the company's McDelivery service, South Korean customers will now be able to have macarons delivered straight to their doorstep. The macarons are prepared in France by Chateau Blanc and they come in four sweet flavors: Chocolate, Vanilla, Raspberry and Caramel. In addition to the delicate French pastries, customers can also order coffee-based beverages such as espressos and cappuccinos or churros with a side of chocolate dipping sauce.
The addition of macaron delivery to the McDelivery service demonstrates how McDonald's can capture consumers who might not otherwise choose the chain for a mid-day coffee break.
Trend Themes
1. Expanding Delivery Options - McDonald's South Korea's introduction of macaron delivery showcases the growing trend of fast food chains offering more diverse delivery options.
2. Gourmet Fast Food - The inclusion of macarons from Chateau Blanc in McDonald's McDelivery highlights the trend of fast food chains collaborating with high-end brands to offer gourmet food options.
3. Enhanced Customer Experience - The ability to have macarons and specialty coffee delivered to their doorstep demonstrates how fast food chains are innovating to improve the customer experience.
Industry Implications
1. Food Delivery - The addition of macaron delivery to McDonald's McDelivery service indicates opportunities for growth within the food delivery industry.
2. Fast Food - The expansion of delivery options by fast food chains like McDonald's presents disruptive innovation opportunities within the fast food industry.
3. Gourmet Food - The collaboration between McDonald's and Chateau Blanc to offer macarons showcases potential disruptive innovation within the gourmet food industry.
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