Fatburger Introduced Frank’s RedHot Nashville Hot Seasoning
Michael Hemsworth — July 24, 2024 — Lifestyle
References: fatburger & qsrmagazine
Fatburger has announced the arrival of Frank’s RedHot Nashville Hot Seasoning at participating locations to provide customers with a deliciously Southern cuisine-inspired way to enhance several menu items.
The brand is introducing an array of menu items that make use of the new spicy seasoning including Nashville Hot Chicken Strips, Nashville Hot Skinny Fries, Sweet Potato Fries, Fat Fries and Onion Rings. The various menu items respond to increasing calls amongst consumers for spicy fare with a familiar twist and are arriving now through December 31, 2024 at participating locations for diners to order.
Vice President of Marketing Taylor Fischer spoke on the arrival of Frank’s RedHot Nashville Hot Seasoning at Fatburger saying, "Our fanbase continues to crave the heat so we wanted to deliver with an irresistibly hot line-up of new items. Like Fatburger, Frank’s RedHot has a loyal following and celebrated history, so we knew joining forces would kick things up a notch when it comes to our chicken game. And we didn’t stop at the chicken—we want fans to add the seasoning to our sides, too! Get them while they’re hot!”
Image Credit: FAT Brands
The brand is introducing an array of menu items that make use of the new spicy seasoning including Nashville Hot Chicken Strips, Nashville Hot Skinny Fries, Sweet Potato Fries, Fat Fries and Onion Rings. The various menu items respond to increasing calls amongst consumers for spicy fare with a familiar twist and are arriving now through December 31, 2024 at participating locations for diners to order.
Vice President of Marketing Taylor Fischer spoke on the arrival of Frank’s RedHot Nashville Hot Seasoning at Fatburger saying, "Our fanbase continues to crave the heat so we wanted to deliver with an irresistibly hot line-up of new items. Like Fatburger, Frank’s RedHot has a loyal following and celebrated history, so we knew joining forces would kick things up a notch when it comes to our chicken game. And we didn’t stop at the chicken—we want fans to add the seasoning to our sides, too! Get them while they’re hot!”
Image Credit: FAT Brands
Trend Themes
1. Spicy Flavored Fast Food - The incorporation of Frank's RedHot seasoning provides an exciting twist to traditional fast food offerings, appealing to consumers' growing desire for spicy options.
2. Regional Cuisine Fusion - By blending Southern cuisine with mainstream fast food, brands can tap into the popularity of comfort food with a spicy flair.
3. Collaborative Branding in Food - The partnership between Fatburger and Frank's RedHot illustrates how brands can join forces to diversify menu options and attract loyal customer bases.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend of spicy and flavorful foods by integrating popular regional seasonings into their menus.
2. Condiment Brands - Condiment manufacturers like Frank's RedHot can expand their market presence through strategic partnerships with fast food brands to showcase their products.
3. Casual Dining - Casual dining restaurants can enhance their appeal by offering innovative, spice-infused dishes that resonate with consumers' preference for bold flavors.
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