The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Laura McQuarrie — February 21, 2024 — Marketing
Iconic McDonald's menu items like the Big Mac, McFlurry and fries are the stars of a new Nails Inc x McDonald’s collab that helps beauty lovers take their love of the fast food franchise to go.
Beauty lovers will find condiment-inspired shades like Gotta Ketchup and the brown-hued Big Mac Please in the Nails Inc x McDonald’s Mini Nail Polish Duo, which can be topped with stickers to create a craveable manicure. The collab also introduces the Nails Inc x McDonald’s Artificial Nail Set with almond-shaped artificial nails in a classic nude shade, packaged in a way that reminds of the brand's signature brown bag, and the Nails Inc x McDonald’s Gold Hearts Topper Polish, which offers a subtle way of expressing the brand's famous jingle.
Beauty lovers will find condiment-inspired shades like Gotta Ketchup and the brown-hued Big Mac Please in the Nails Inc x McDonald’s Mini Nail Polish Duo, which can be topped with stickers to create a craveable manicure. The collab also introduces the Nails Inc x McDonald’s Artificial Nail Set with almond-shaped artificial nails in a classic nude shade, packaged in a way that reminds of the brand's signature brown bag, and the Nails Inc x McDonald’s Gold Hearts Topper Polish, which offers a subtle way of expressing the brand's famous jingle.
Trend Themes
1. Fast-food Beauty Collabs - Exploring partnerships between beauty brands and fast-food chains to create unique and themed cosmetic products that resonate with consumers.
2. Condiment-inspired Shades - Incorporating condiment colors into nail polish collections for a playful and eye-catching beauty trend that appeals to a fun-loving audience.
3. Branded Packaging Innovation - Utilizing iconic fast-food packaging elements to create distinctive and themed beauty product packaging that enhances brand recognition and appeal.
Industry Implications
1. Beauty & Cosmetics - The beauty industry can explore collaborations with unconventional partners to create engaging and novel product lines that cater to a diverse consumer base.
2. Food & Beverage - The food and beverage sector has the opportunity to venture into co-branded ventures with beauty companies to tap into new markets and consumer segments.
3. Packaging Design - Packaging designers can leverage familiar brand imagery from different industries to craft innovative and appealing packaging solutions that stand out on shelves.
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