Mixed alcoholic drinks may have started at the bar, but they’ve since exploded into a full-blown cocktail culture. From cute cocktail dresses to avant-garde alcohol-infused air, these innovations prove that there’s far more to drinking than just a well-mixed flight of liquor.
Check out these and more innovations in cocktail culture below.
Implications - The return of retro culture caused a simultaneous revival in classic cocktails. Modern mixology evolved as bartenders increasingly tried to modify classic cocktails to please contemporary palates. Under their collective creative direction, signature cocktails such as the Martini and Manhattan gave way to new-age alcoholic concoctions like the Cosmopolitan and mixes made with unusual niche liquor infusions.
40 Innovations in Cocktail Culture

40
$71,000 "Flawless" Cocktail
Drinking Diamonds at Movida, London

39
Alcoholic Adornments
Piaget Gives Flavor to Jewelry With Cocktail Rings

38
High Class Hangovers
World's Most Expensive Cocktails
37
Microscopic Alcohol Art
Molecular Expressions: The Cocktail Collection
36
36 Inch Cocktail Glass
Giant Martini Glass Chiller
35
Gold Flakes Martini
24 Karat Cocktail (Follow-Up)
34
Flashy Little Dresses - Tassles, Heavy Metal and Cocktail Colors from David Koma
33
Olay Age Defying Cocktail
32
Cocktail Shorts
The New Skirt?
31
Moustache Drink Identifiers
‘Pop's ‘Stache' Prevents Cocktail Confusion
30
$8 Ice Cubes
Glace Ice Co. Luxury Cocktail Cooling Spheres
29
Alcoholic Architecture
Bompas & Parr Creates Breathable Cocktails in Pop-Up Bar
28
Calorie-Packed Cocktails
10 Alcoholic Drinks to Avoid
27
Nomadic Barvertising
Baileys Traveling Bar is a Sanctuary of Color and Cocktails
26
Black Crush Cocktail At Bellagio Las Vegas
25
Carnivorous Cocktails
Bacon-Flavored Vodka Sales Soar in Alcohol Market
24
Mobile Cocktail Bar
Alpina for Pool Parties
23
Alcohol Tornadoes
The Vortex Portable Cocktail Mixers Make Bartending Sexy
22
Yo Yo Cocktail Shaker
Shaken, Stirred or Bounced?
21
Cocktail Clocks
This Eco Timepiece Runs on Citrus and Salt, Like a Margarita
20
Eggplant Cocktail Dresses
Drew Barrymore Rocks the Retro Look Right With Nina Ricci
19
Collecting Drink Decor
Cocktails Stir Sticks Are Hot With Party Hungry Collectors
18
Twist Cocktail Shaker
17
Teapot Cocktails
High Tea Lounge at the Loft in Sydney
16
Wearable Cocktail Glasses
Brilliant by Frida Jeppsson
15
Cocktail Party Cheat Sheets
14
Stock Market Cocktail Bar
Drinks Named After Russian Stocks on London Exchange
13
Sexy Cocktail Comebacks
Savvy Bartenders Bring Back Fancy Drinks For Summer
12
People as Cocktail Glasses
Bugsy's Bar 'Living Cocktails' Ads
11
Home Cocktail Factories
The Chugulug
10
Bartending Gimmicks
The FlipTop Cocktail Shaker Makes It Shaken Not Stirred
9
Fashion Bubbly
Tony Conigliaro Creates 'Cocktail No. 5' Chanel Champagne
8
Outrageously Fun Ornaments
Angela Moore Cocktail Collection
7
Chicken-Infused Cocktails
The McNuggetini Blends Dinner for Your Dessert Drink
6
Portable Cocktail Makers
The Margarator
5
Cross-Cultural Cocktails
The 'Absinthe-Minded Professor' Blends Bohemian Spice with Tahitian Nice
4
Cheesy Drink Accessories
“Don't Move My Cheese” Prevents Cocktail Party Mix-Ups
3
Digit Dishes
Finger Plates are Great for Finger Food
2
Ethel's Chocolate Cocktail Lounge Collection
1
Portable Cocktail Makers
Coleman's New Rechargeable Blender Makes for Easy Drinking
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Film-Centric Mixology Kits
The Absolut x WICKED Exclusive Cocktail Kit Boasts Hidden Surprises
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Cosmic-Inspired Ready-to-Drink Cocktails
Joshing Cocktails Launches Cosmic Tale™ and Unicorn Tale™
Rapper-Launched Canned Cocktails
Ini Archibong Designs Gin & Juice Can by Snoop Dogg & Dr. Dre
Co-Branded Rum Cocktails
A Ready-to-Drink Bacardí and Coca-Cola Cocktail is Debuting in 2025
AI-Powered Cocktail Platforms
What's Your Cocktail by Diageo Makes AI-Driven Recommendations
Unconventional RTD Cocktails
Barcelona's Las Jelly's is Creating a New Drinking Experience
Edible Cocktail Shots
BUBL Cocktail Shots Debuts an Unconventional Approach to RTD Beverages
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Iconic Vodka Cocktails
Absolut Introduces Convenient Ready-to-Serve Cocktails
Water-Themed Cocktail Bars
The Civil Works Cocktail Bar Debuts at the Waterworks Food Hall
Ready-to-Drink Rum Canned Cocktails
Coca-Cola and Bacardi Debuts a Ready-to-Drink Cocktail
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Frozen Cocktail Tubes
24 ICE's Frozen Cocktails Offer a Convenience Way to Consume Cocktails
Espresso Martini Festivals
The Mr Black Espresso Martini Festival Shares One-Off Serves
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Cosmopolitan-Inspired Drinkware
The Absolut x Paris Hilton Cosmo Collection Shares All-Pink Styles
Ready-to-Mix Powdered Martinis
Hendrick's Concocted the Driest-Ever Martini for April Fool's Day
Instant Campfire Cocktails
The Tincup x Alpine Start Cocktail Mixers Pair with Whiskey and Water
Soda Brand Canned Cocktails
Schweppes Mix Comes in the Gin Twist and Paloma Bliss Varieties
Canned Flavored Wine Cocktails
The Minute Maid Spiked Flavored Wine Cocktails are Indulgent
Ready-to-Sip Sparkling Cocktails
On The Rocks Cans Meet the Demand for Premium, Portable Cocktails
Single-Use Cocktail Sachets
Pax's Cocktail and Mocktail Mixes are Ready to Combine with Club Soda
Bottled Triple Sec Cocktails
Cointreau Cocktail Twists is a Premium New Ready-to-Drink Range
Celebrative Cognac-Infused Margaritas
Hennessy Spotlights its 'Henny-Rita' Cocktail
Premium Cocktail-Style Beverages
ClawTails by White Claw Puts a Twist on Classic Cocktail Flavors
Negroni Cocktail Bars
The Negroni Bar by Campari Serves Six Variations of the Serve
Juicy Vodka Cocktails
Holla Spirits Launched Two Nostalgic, Flavor-Forward RTD Cocktails
App-Enabled Cocktail Makers
The Bartifier Cocktail Maker Offers Access to More Than 380 Recipes
Italian Cafe Culture-Inspired Cocktails
These New NIO Cocktails Come in Four Varieties
Fruity Non-Alcoholic Cocktails
Mockly Pays Homage to its New Orleans Roots
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Espresso Martini Bars
NYC's Rose Room is Dedicated to a Beloved Coffee Cocktail
Exclusive Cocktail Kits
Tanqueray Collaborates with Alessi to Unite Craftsmanship and Design
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Fruit-Forward Vodka Cocktails
The Squeezed Vodka Cocktails Come in Three Flavors
Revitalized Sparkling Gin Cocktails
The Original Southside Modernizes Jazz Age Cocktail Culture
Colorless Canned Cocktails
Ghost Labs' Remixed Minimalist Cocktails are Completely Clear
Convenient Bar-Quality Cocktails
These New Moth Canned Cocktails Provide a Premium Pour
Pouched Low-ABV Cocktails
NIO Cocktails Introduced Two New Lower-ABV Drinks
Ready-to-Pour Vodka Martinis
SKYY Martinis Introduce a Well-Crafted Martini in a Bottle
Juicy Wine Cocktails
Drop Needle Drinks Combines California Sparkling Wine and Zesty Citrus Juice
Shellfish-Inspired Cocktail Creations
Absolut Vodka Spotlights its 'Oyster Martini'
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Timeless Gin Campaigns
Tanqueray Debuts the Classic or Nothing Campaign
Premium Vodka Cocktails
Smirnoff's Newest Ready-to-Drink Offerings are Boldly Flavored & Nostalgic
Twist-to-Mix Espresso Martinis
DRNXMYTH's Double-Chambered Bottle Separates Alcohol & Ingredients
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Californian Canned Cocktails
Cali Cocktails Share the Taste of Agave Wine and Crisp Carbonation
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Water-Inspired Cocktail Menus
The Water of Life (Eau de Vie) by Botanist Explores a Vital Element
Non-Alcoholic Aperitivo Rebrands
Wilderton Aperitivo Co. Sets a Bold Standard for the Industry
Artisan Campsite Cocktail Books
'Campfire Cocktails' by The Coastal Kitchen Features 100 Recipes
Apple Wine Cocktails
The Angry Orchard Canned Cocktail Range Shows Off the Brand's Attitude
Bold Ready-to-Pour Canned Cocktails
These New MOTH Cocktails Come in Two Options
Expansive RTD Libation Lineups
The Mixed-Up Cocktail Co. Offers 11 Drinks to Choose From
Canned Bar-Quality Summertime Cocktails
The Latest Served Cocktails Come in Four Expressions
Month-Long Martini Events
Tanqueray's Fancy Hour Spotlights Martinis as the Perfect Summer Sipper
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Premium Zero-Proof Alcohol Alternatives
Team Spirits Boasts Sophisticated Alcohol-Free Cocktails
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Gin Lemonade Cocktails
Bombay Sapphire's Sparkling Lemon Cocktail Entices Newcomers to Try Gin
Ready-To-Drink Classic Cocktails
GoodDays Focuses on Convenience and Quality in a New Market
RTD Kenyan Gin Cocktails
African Originals' 5.8 Gin & Tonic Features Locally Sourced Ingredients
Espresso Martini Flights
Starbucks Reserve Offers Unique Coffee Cocktail Experiences
Single-Serve Cosmo Cocktails
Tip Top's Cosmopolitan Cocktail Comes in a 100ml Can
Crafted RTD Cocktails
Clubtails Crushers Boast Fruity Refreshing Flavors
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Modernized Vermouth Spirit Ranges
The Martini Range Has Been Refined by Bacardi Limited
Customized Dirty Drinks
Cool Sips Makes Specialized Beverages of Any Kind at NYC Event
Branded Spirit Competitions
The Art of ITALICUS Aperitivo Challenge Returns in 2025
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Bottled Cosmopolitan Cocktails
Civil Pours Recently Unveiled the Cosmopolitan Bottled Cocktail
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Alcohol-Infused Sorbets
Spiked Cocktail Sorbet Employs Nanoencapsulation Tech
Sophisticated Jello Shots
Solid Wiggles Shares Mixologist-Crafted Alcoholic Slices and Squares
Y2K Cocktail Menus
Le Syndicat's SY2K Reimagines 2000s Favorites for Sophisticated Palates
High-ABV Premium Cocktails
Avenue 8's Lightly Sparkling Cocktails Feature Organic Spirits & 8% ABV
Baseball-Inspired Cocktails
Tokyo Confidential’s Second Base Comes with Collectibles & Jerseys
Zero-Proof THC Cocktails
Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
Celebrative Cocktail Menus
Jade Yorkville Reigns Offers Festive Champagne-Based Cocktails
RTD Fruit Spirit Cocktails
Flyback Provides a Friendly Introduction to Brandy and Vermouth
Retro-Modern Martini Kits
Tanqueray Curated a Martini Kit to Celebrate the Palm Royale Premiere
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Brand Expansion Crowdfunding Campaigns
Cape Cod’r Craft Cocktails Debuts a Crowdfunding Campaign
Artful Complex Mixology Glassware
NUDE and Giorgio Bargiani Designs the Bar/Giani Collection
Bi-Annual African Cocktail Festivals
The AJABU Cocktail and Spirits Festival Returns to Cape Town
Ready-to-Pour Sparkling Cocktails
Via Carota Craft Cocktails' Sparkling Range is Ready to Sip
Digital Mixology Guides
Cocktail Codex Offers Recipes, Techniques, & Customization for Mixologists
Canned Spritz-Style Cocktails
FUNKIN Spritz Comes in Two Fresh Flavors
Savory Cocktail Dips
An Elegant Bar Order Inspired Chelsea Living Room's Dirty Martini Dip
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Outdoor Dining Canned Cocktails
Mixtons Canned Cocktails Now Come in Three New Flavors
Bitters-Infused Cocktail Cubes
Yes Cocktail Co.'s Organic Sugar Cane Cubes Perfect Drink Flavors
Refreshing Sparkling Cocktails
Blind Tiger Introduced Two New Non-Alcoholic Sparkling Cocktails
Bar-Strength Canned Cocktails
These Served Full-Strength Cocktails Have 14.9% ABV
Ultra-Premium Cocktail Expansions
Deko Cocktails Announced its Launch into the U.S.
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Signature Cocktail Experiences
Drink Kong will Host a Pop-Up at Aqua New York
Italy-Inspired Refreshing Mixers
Mixly Cocktail Co. Take Your Taste Buds on a Vibrant Journey
Collaboration Scottish Soda Cocktails
The Funkin Irn-Bru Vodka Martini Has 5% ABV
Ready-to-Pour Cocktail Gifts
The Deko Cocktails Gift Box Pairs Signature Serves with Garnishes
Ready-To-Serve Cocktail Lines
Civil Pours Brings Its Product Line to Ontario's LCBO Retail Network
Mini Martini Flights
Smith & Mills' Trio Of Mini-Tinis Shares Small, Sippable Classic Cocktails
Tangy Tropical Cocktails
BuzzBallz's Passionfruit Martini Simplifies the Enjoyment of a Cocktail
Cinnamon Espresso Martinis
Blossom's Canned Martini is Enhanced with Warming Cinnamon Spice
Shakeable Canned Martinis
Served's Premium Full-Strength Cocktails Replicate Bar Quality at Home
Refreshing Golf-Inspired Beverages
Craftwell Cocktails® Debuts the Transfusion
Premium Pre-Mixed Cocktails
Coppa Cocktails Come in Shaker-Style Packaging
Fried Chicken Cocktails
Japanese Cooking Techniques Inspired Shinji’s Savory Karaage Cocktail
Regionally Inspired Cocktail Kits
This Summer Cocktail Kit Shares a Taste of San Diego
Canned Sour Apple Martinis
The Funkin Apple Sour Martini is Nitrogen-Infused
Premixed Cocktail Advent Calendars
NIO's Advent Calendar Features Festive Bar-Quality Serves
Canned Espresso Martinis
SABÉ Beverages Boasts an Indulgent Ready-To-Drink Espresso Martinis
Commemorative Cocktail Bitters
Angostura 200-Year Anniversary Bitters Celebrate Craftsmanship
Powdered Cocktail Mixers
Mixxers Offers a Convenient, Premium Way to Craft the Classics
Historically Inspired Cocktail Menus
The Union Trading Co. Snapshot of the Time Menu is Evocative
Seasonal On-Tap Cocktails
The Honey Moon Cocktail Bar Introduced a Series of Seasonal Flavors
Hawaii-Themed Cocktail Ranges
NIO Cocktails Postcards from Hawaii Includes Four Varieties
Aromatic Alcohol-Free Aperitifs
iessi's Bittersweet L'aperitivo is Unapologetically Alcohol-Free
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Dirty Martini Spritzes
Food & Wine's Dirty Martini Spritz is a Lower-ABV Riff on the Martini
Climate-Conscious Cocktails
Fura's Journal of Future Foods Menu Explores Specific Ingredients
Holiday-Themed Bottled Cocktails
Edmunds Premium Seasonal Cocktails are Ready to Enjoy
‘90s-Inspired Cocktail Menus
Bar Louie is Celebrating 35 Years with a ‘90s Cocktails Menu
Elevated Organic Cocktail Mixers
Elevated Mixers Offers an Unparalleled Cocktail Experience
Artfully Balanced Cocktails
The Golden Ratio Inspired The Vesper Bar's Eterna Menu
Small-Format Martinis
Macchialina's "Bambini Tinis" Make Martinis Sessionable
Sake Cocktail Menus
Kioku Sake Bar's New Menu Spotlights Japan's Rich, Diverse Flavors
Miniature Martini Pairings
NYC’s The Tusk Bar Serves a Trio of Smaller Martinis with Oysters
Artfully Downsized Martini Glasses
Chopin and Fferrone Launch the Ernestine Mini Martini Capsule
Snackable Martini Cocktails
Bar Valentina Serves The Snack Size Happy Hour with a “Teeny ‘Tini”