Mixed alcoholic drinks may have started at the bar, but they’ve since exploded into a full-blown cocktail culture. From cute cocktail dresses to avant-garde alcohol-infused air, these innovations prove that there’s far more to drinking than just a well-mixed flight of liquor.
Check out these and more innovations in cocktail culture below.
Implications - The return of retro culture caused a simultaneous revival in classic cocktails. Modern mixology evolved as bartenders increasingly tried to modify classic cocktails to please contemporary palates. Under their collective creative direction, signature cocktails such as the Martini and Manhattan gave way to new-age alcoholic concoctions like the Cosmopolitan and mixes made with unusual niche liquor infusions.
40 Innovations in Cocktail Culture
40
$71,000 "Flawless" Cocktail
Drinking Diamonds at Movida, London
39
Alcoholic Adornments
Piaget Gives Flavor to Jewelry With Cocktail Rings
38
High Class Hangovers
World's Most Expensive Cocktails
37
Microscopic Alcohol Art
Molecular Expressions: The Cocktail Collection
36
36 Inch Cocktail Glass
Giant Martini Glass Chiller
35
Gold Flakes Martini
24 Karat Cocktail (Follow-Up)
34
Flashy Little Dresses - Tassles, Heavy Metal and Cocktail Colors from David Koma
33
Olay Age Defying Cocktail
32
Cocktail Shorts
The New Skirt?
31
Moustache Drink Identifiers
‘Pop's ‘Stache' Prevents Cocktail Confusion
30
$8 Ice Cubes
Glace Ice Co. Luxury Cocktail Cooling Spheres
29
Alcoholic Architecture
Bompas & Parr Creates Breathable Cocktails in Pop-Up Bar
28
Calorie-Packed Cocktails
10 Alcoholic Drinks to Avoid
27
Nomadic Barvertising
Baileys Traveling Bar is a Sanctuary of Color and Cocktails
26
Black Crush Cocktail At Bellagio Las Vegas
25
Carnivorous Cocktails
Bacon-Flavored Vodka Sales Soar in Alcohol Market
24
Mobile Cocktail Bar
Alpina for Pool Parties
23
Alcohol Tornadoes
The Vortex Portable Cocktail Mixers Make Bartending Sexy
22
Yo Yo Cocktail Shaker
Shaken, Stirred or Bounced?
21
Cocktail Clocks
This Eco Timepiece Runs on Citrus and Salt, Like a Margarita
20
Eggplant Cocktail Dresses
Drew Barrymore Rocks the Retro Look Right With Nina Ricci
19
Collecting Drink Decor
Cocktails Stir Sticks Are Hot With Party Hungry Collectors
18
Twist Cocktail Shaker
17
Teapot Cocktails
High Tea Lounge at the Loft in Sydney
16
Wearable Cocktail Glasses
Brilliant by Frida Jeppsson
15
Cocktail Party Cheat Sheets
14
Stock Market Cocktail Bar
Drinks Named After Russian Stocks on London Exchange
13
Sexy Cocktail Comebacks
Savvy Bartenders Bring Back Fancy Drinks For Summer
12
People as Cocktail Glasses
Bugsy's Bar 'Living Cocktails' Ads
11
Home Cocktail Factories
The Chugulug
10
Bartending Gimmicks
The FlipTop Cocktail Shaker Makes It Shaken Not Stirred
9
Fashion Bubbly
Tony Conigliaro Creates 'Cocktail No. 5' Chanel Champagne
8
Outrageously Fun Ornaments
Angela Moore Cocktail Collection
7
Chicken-Infused Cocktails
The McNuggetini Blends Dinner for Your Dessert Drink
6
Portable Cocktail Makers
The Margarator
5
Cross-Cultural Cocktails
The 'Absinthe-Minded Professor' Blends Bohemian Spice with Tahitian Nice
4
Cheesy Drink Accessories
“Don't Move My Cheese” Prevents Cocktail Party Mix-Ups
3
Digit Dishes
Finger Plates are Great for Finger Food
2
Ethel's Chocolate Cocktail Lounge Collection
1
Portable Cocktail Makers
Coleman's New Rechargeable Blender Makes for Easy Drinking
Related Ideas
Film-Centric Mixology Kits
The Absolut x WICKED Exclusive Cocktail Kit Boasts Hidden Surprises
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Cosmic-Inspired Ready-to-Drink Cocktails
Joshing Cocktails Launches Cosmic Tale™ and Unicorn Tale™
Rapper-Launched Canned Cocktails
Ini Archibong Designs Gin & Juice Can by Snoop Dogg & Dr. Dre
AI-Powered Cocktail Platforms
What's Your Cocktail by Diageo Makes AI-Driven Recommendations
Co-Branded Rum Cocktails
A Ready-to-Drink Bacardí and Coca-Cola Cocktail is Debuting in 2025
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Water-Themed Cocktail Bars
The Civil Works Cocktail Bar Debuts at the Waterworks Food Hall
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Ready-to-Drink Rum Canned Cocktails
Coca-Cola and Bacardi Debuts a Ready-to-Drink Cocktail
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
AI-Generated Cocktail Menus
The Evening Standard's New Cocktail Menu Leverages Generative AI Tools
Single-Serve Cocktail Collabs
Mr Lyan x Whitebox Shares Canned Cocktails from a Top Bartender
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Espresso Martini Festivals
The Mr Black Espresso Martini Festival Shares One-Off Serves
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Cosmopolitan-Inspired Drinkware
The Absolut x Paris Hilton Cosmo Collection Shares All-Pink Styles
Ready-to-Mix Powdered Martinis
Hendrick's Concocted the Driest-Ever Martini for April Fool's Day
Coffee Cocktail Mixers
Coffee mate Cocktail mate Mixers Simplify DIY Espresso Martinis
Frozen Cocktail Tubes
24 ICE's Frozen Cocktails Offer a Convenience Way to Consume Cocktails
Wellness Tincture Mocktails
Apothékary's Mocktail Magic Recipes Offer Alcohol Alternatives
Canned Flavored Wine Cocktails
The Minute Maid Spiked Flavored Wine Cocktails are Indulgent
Ready-to-Drink Clarified Cocktails
Myatt’s Fields Created an Invisible Cocktail Range
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Single-Use Cocktail Sachets
Pax's Cocktail and Mocktail Mixes are Ready to Combine with Club Soda
Bottled Triple Sec Cocktails
Cointreau Cocktail Twists is a Premium New Ready-to-Drink Range
Unconventional RTD Cocktails
Barcelona's Las Jelly's is Creating a New Drinking Experience
App-Enabled Cocktail Makers
The Bartifier Cocktail Maker Offers Access to More Than 380 Recipes
Italian Cafe Culture-Inspired Cocktails
These New NIO Cocktails Come in Four Varieties
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Espresso Martini Bars
NYC's Rose Room is Dedicated to a Beloved Coffee Cocktail
Fruit-Forward Vodka Cocktails
The Squeezed Vodka Cocktails Come in Three Flavors
Apple Wine Cocktails
The Angry Orchard Canned Cocktail Range Shows Off the Brand's Attitude
Mixology-Informed Canned Cocktails
Niche Cocktails Introduced Two New Flavors for its RTD Range
Revitalized Sparkling Gin Cocktails
The Original Southside Modernizes Jazz Age Cocktail Culture
Espresso Martini Infusion Kits
This Espresso Martini Gift Set Supports Explorations with Flavor
Convenient Bar-Quality Cocktails
These New Moth Canned Cocktails Provide a Premium Pour
Pouched Low-ABV Cocktails
NIO Cocktails Introduced Two New Lower-ABV Drinks
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Twist-to-Mix Espresso Martinis
DRNXMYTH's Double-Chambered Bottle Separates Alcohol & Ingredients
Cocktail-Inspired Wine Collections
Oliver Winery Launches Its New Signature Cocktail Collection
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Californian Canned Cocktails
Cali Cocktails Share the Taste of Agave Wine and Crisp Carbonation
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Canned Artisan Mixology Cocktails
These New Togronis Cocktails Come in Two Varieties
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Artisan Campsite Cocktail Books
'Campfire Cocktails' by The Coastal Kitchen Features 100 Recipes
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Month-Long Martini Events
Tanqueray's Fancy Hour Spotlights Martinis as the Perfect Summer Sipper
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Edible Cocktail Bites
Bombay Sapphire Teamed Up with UK Bars to Create Gin-Infused Jelly Cubes
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Gin Lemonade Cocktails
Bombay Sapphire's Sparkling Lemon Cocktail Entices Newcomers to Try Gin
Ready-To-Drink Classic Cocktails
GoodDays Focuses on Convenience and Quality in a New Market
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Indulgent Dessert Cocktails
Bardinet Inspirations Recreates the Flavors of French Desserts
Espresso Martini Flights
Starbucks Reserve Offers Unique Coffee Cocktail Experiences
Single-Serve Cosmo Cocktails
Tip Top's Cosmopolitan Cocktail Comes in a 100ml Can
Crafted RTD Cocktails
Clubtails Crushers Boast Fruity Refreshing Flavors
Festive Cocktail Crackers
Moth's Cocktail Crackers Share Ready-to-Serve Cocktails in a Fun Way
Versatile RTD Cocktails
Diageo Debuts a Ready-to-Drink Cocktail Line Called The Cockail Collection
Customized Dirty Drinks
Cool Sips Makes Specialized Beverages of Any Kind at NYC Event
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Bottled Cosmopolitan Cocktails
Civil Pours Recently Unveiled the Cosmopolitan Bottled Cocktail
Luxurious Next-Gen Cognacs
Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Elevated Negroni Cocktails
Aviation's ‘Upgraded Negroni’ Puts a Fresh Twist On a Classic Aperitif
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Alcohol-Infused Sorbets
Spiked Cocktail Sorbet Employs Nanoencapsulation Tech
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Blue Raspberry Martinis
Funkin Cocktails' Nitro Infused Martini Appeals to Adult Gen Z Drinkers
Sophisticated Jello Shots
Solid Wiggles Shares Mixologist-Crafted Alcoholic Slices and Squares
Travel-Ready Mini Cocktails
Golden Rule Destination Cocktails are Compact for Adventures
Martini-Inspired Mocktails
Mavrik Launched a Pair of Martini-Style Cocktails Without Alcohol
Zero-Proof THC Cocktails
Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
Baseball-Inspired Cocktails
Tokyo Confidential’s Second Base Comes with Collectibles & Jerseys
Bar-Strength Canned Cocktails
Moth's Cocktails Make It Easy to Appreciate Quality Classics
Craft Cocktail Lollipops
Melville Candy's Gourmet Cocktail Lollipops are Handcrafted
Dual-Floor Cocktail Bars
New York's Sip & Guzzle Offers a Unique Environment on Each Floor
Retro-Modern Martini Kits
Tanqueray Curated a Martini Kit to Celebrate the Palm Royale Premiere
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Bi-Annual African Cocktail Festivals
The AJABU Cocktail and Spirits Festival Returns to Cape Town
Nostalgic Holiday Cocktail Menus
TGI Fridays' Claus for Celebration Revives 80s & 90s Cocktails
Ready-to-Pour Sparkling Cocktails
Via Carota Craft Cocktails' Sparkling Range is Ready to Sip
Savory Cocktail Dips
An Elegant Bar Order Inspired Chelsea Living Room's Dirty Martini Dip
Outdoor Dining Canned Cocktails
Mixtons Canned Cocktails Now Come in Three New Flavors
Bitters-Infused Cocktail Cubes
Yes Cocktail Co.'s Organic Sugar Cane Cubes Perfect Drink Flavors
Refreshing Sparkling Cocktails
Blind Tiger Introduced Two New Non-Alcoholic Sparkling Cocktails
Espresso-Infused Milk Punches
Caravan Concocted a Clarified Coffee & Amaretto Milk Punch Cocktail
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Ultra-Premium Cocktail Expansions
Deko Cocktails Announced its Launch into the U.S.
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Italy-Inspired Refreshing Mixers
Mixly Cocktail Co. Take Your Taste Buds on a Vibrant Journey
Collaboration Scottish Soda Cocktails
The Funkin Irn-Bru Vodka Martini Has 5% ABV
Mini Martini Flights
Smith & Mills' Trio Of Mini-Tinis Shares Small, Sippable Classic Cocktails
Tangy Tropical Cocktails
BuzzBallz's Passionfruit Martini Simplifies the Enjoyment of a Cocktail
Oceanic Gin Martinis
The Aphotic Martini Spotlights a Signature Gin Made with Seaweed
Ready-to-Pour Bottled Cocktails
These New Absolut Cocktails Come in Two Flavor Options
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
Single-Serve Zero-Alcohol Cocktails
Maya’s Bottled Non-Alcoholic Cocktails Replicate the Classics
Cranberry Juice Cocktail Mixers
Ocean Spray Cocktail Mixers Enhance Cocktails Made at Home
Liquid Cocktail Spices
Addition's Tinctures Infuse Drinks with Savory, Spicy & Sweet Flavors
Regionally Inspired Cocktail Kits
This Summer Cocktail Kit Shares a Taste of San Diego
Premixed Cocktail Advent Calendars
NIO's Advent Calendar Features Festive Bar-Quality Serves
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Consumer-Driven Canned Cocktails
These Eristoff Canned Cocktails Come in Two Options
Ready-to-Drink Tropical Martinis
Mixtons' Guilty Passion Remixes a Classic Passion Fruit Martini
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Hawaii-Themed Cocktail Ranges
NIO Cocktails Postcards from Hawaii Includes Four Varieties
Commemorative Cocktail Bitters
Angostura 200-Year Anniversary Bitters Celebrate Craftsmanship
Black Cherry Espresso Martinis
Princess Cruises’ I Love This Martini Menu Remixes a Classic
Aromatic Alcohol-Free Aperitifs
iessi's Bittersweet L'aperitivo is Unapologetically Alcohol-Free
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Bottled Signature Martinis
Via Carota’s Signature Martini Shares a Craft Cocktail on Demand
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Dirty Martini Spritzes
Food & Wine's Dirty Martini Spritz is a Lower-ABV Riff on the Martini
Fermented Drink Mix Cocktails
South Austin’s Elementary Serves a Kool-Aid Cosmo
Holiday-Themed Bottled Cocktails
Edmunds Premium Seasonal Cocktails are Ready to Enjoy
Pho-Inspired Cocktails
Pho Get About It is Garnished with Thai Basil and Bean Sprouts
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Small-Format Martinis
Macchialina's "Bambini Tinis" Make Martinis Sessionable
Miniature Martini Pairings
NYC’s The Tusk Bar Serves a Trio of Smaller Martinis with Oysters
Artfully Downsized Martini Glasses
Chopin and Fferrone Launch the Ernestine Mini Martini Capsule
Clarified Cocktail Menus
Taki Taki's Clarified Cocktails are Smooth and Transparent
Snackable Martini Cocktails
Bar Valentina Serves The Snack Size Happy Hour with a “Teeny ‘Tini”