Piaget Gives Flavor to Jewelry With Cocktail Rings
Holger Mohr — July 15, 2009 — Luxury
References: piaget & schmuckmagazin.net
Piaget created a collection of stunning cocktail rings. The collection is called Limelight Paradise and the designs of the rings are inspired by famous cocktails like Sex on the beach, Caipirinha and Blue Hawaiian, which are also the names of the rings.
The colorful rings with wonderful stones are absolutely breathtaking and are great pieces to wear at summer parties.
Implications - Consumers are looking to splurge their money on unique products that will allow them to stand out amongst their friends. These items provide self satisfaction and allow the consumer to boast when complimented on the piece. By offering luxury products that are uncommon, companies allow this type of consumer to feel that their piece is unique and unlike any other.
The colorful rings with wonderful stones are absolutely breathtaking and are great pieces to wear at summer parties.
Implications - Consumers are looking to splurge their money on unique products that will allow them to stand out amongst their friends. These items provide self satisfaction and allow the consumer to boast when complimented on the piece. By offering luxury products that are uncommon, companies allow this type of consumer to feel that their piece is unique and unlike any other.
Trend Themes
1. Cocktail-inspired Jewelry - Jewelry collections inspired by cocktails offer a disruptive innovation opportunity for luxury fashion brands.
2. Colorful Gemstone Rings - Development of colorful gemstone rings could disrupt the jewelry industry.
3. Luxury Unique Products - Offering luxury products that are uncommon creates opportunities for disruptive innovation in luxury consumer goods.
Industry Implications
1. Luxury Fashion - Luxury fashion industry has an opportunity to develop a unique jewelry collection inspired by cocktails.
2. Jewelry - Jewelry industry can explore the development of colorful gemstone rings.
3. Luxury Consumer Goods - Luxury consumer goods industry has an opportunity to offer unique and uncommon products to satisfy consumers' desire for self-satisfaction.
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