Tanqueray Collaborates with Alessi to Unite Craftsmanship and Design
Alpha Kilo — November 25, 2024 — Business
References: thebar
Tanqueray No.TEN have partnered with Alessi to produce the perfect gift set for the holiday season. With a limited run, this set features a bottle of Tanqueray No. TEN, hailed by bartenders at the forefront of cocktail culture. The set also includes Alessi's masterfully crafted Parisienne cocktail shaker, along with the stylish “Stirrer” and Quadri Combo Jigger advised by Oscar Quagliarini and designed by Giulio Iachetti. All are finished in an exclusive copper colourway honouring Tanqueray No.TEN’s signature bottle accents and the copper stills used to create the revered liquid.
This collaboration speaks to the art of process—where technique gives way to art. Tanqueray No. TEN was created with this philosophy in mind: with fresh grapefruit, exotic citrus fruits used in the distillation process, and a unique blend of botanicals, it’s a gin that pushes the boundaries of cocktail artistry. Since its creation, Tanqueray No.
The Tanqueray No.TEN X Alessi kits are available at thebar.com RRP £200.
Image Credit: Gareth Williams
This collaboration speaks to the art of process—where technique gives way to art. Tanqueray No. TEN was created with this philosophy in mind: with fresh grapefruit, exotic citrus fruits used in the distillation process, and a unique blend of botanicals, it’s a gin that pushes the boundaries of cocktail artistry. Since its creation, Tanqueray No.
The Tanqueray No.TEN X Alessi kits are available at thebar.com RRP £200.
Image Credit: Gareth Williams
Trend Themes
1. Limited-edition Cocktail Kits - The exclusive release of high-end cocktail kits accentuates the growing consumer appetite for luxury and limited-run products.
2. Collaborative Brand Partnerships - Innovative collaborations between premium spirit brands and renowned design firms highlight the increasing importance of cross-industry partnerships in creating unique consumer experiences.
3. Artisanal Cocktail Equipment - Handcrafted cocktail tools that blend form and function illustrate the expanding market for beautifully designed, artisanal bar accessories.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages sector is seeing a rise in premium products and exclusive collaborations, driven by consumer demand for more sophisticated and unique drinking experiences.
2. Luxury Goods - Luxury goods companies are increasingly partnering with premium brands to offer exclusive, high-quality products that cater to affluent consumers seeking distinctiveness.
3. Home Barware - The home barware industry is capitalizing on the trend of at-home mixology, with consumers investing in designer, high-quality tools to replicate a professional bar experience.
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