Cointreau Cocktail Twists is a Premium New Ready-to-Drink Range
Laura McQuarrie — September 11, 2024 — Lifestyle
References: cointreau & thespiritsbusiness
A hint of triple sec can take cocktails from ordinary to extraordinary, infusing them with a subtle sweetness and a zesty essence, and 'Cointreau Cocktail Twists' is a new ready-to-drink range that shares the taste of the beloved orange liqueur. The range's 'Lime Daiquiri' and 'Berry Cosmo' flavors were developed by Cointreau’s master distiller Carole Quinton without artificial flavors or colors. “In creating these RTD cocktails, I got to blend my distilling expertise with the craft of mixology," detailed Quinton, "It was exciting to explore the nuances of different flavors and figure out fresh ways for people to enjoy Cointreau."
While the Lime Daiquiri blends premium rum, lime peel distillate, lime juice concentrate, and Cointreau the Berry Cosmo variety plays with cranberry and lemon juice concentrates, plus hibiscus extracts.
While the Lime Daiquiri blends premium rum, lime peel distillate, lime juice concentrate, and Cointreau the Berry Cosmo variety plays with cranberry and lemon juice concentrates, plus hibiscus extracts.
Trend Themes
1. Premium Ready-to-drink Cocktails - The emergence of premium ready-to-drink cocktails, such as Cointreau Cocktail Twists, showcases a growing market for high-quality, convenient beverage options.
2. Natural Flavor Infusions - The introduction of Cointreau’s Lime Daiquiri and Berry Cosmo highlights a demand for natural, artificial-free flavor infusions in pre-mixed beverages.
3. Craft Mixology at Home - Ready-to-drink cocktails that incorporate complex flavor profiles and high-end ingredients are enabling consumers to enjoy craft mixology experiences at home.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry is seeing a shift towards premium, pre-mixed cocktail offerings that combine convenience with artisanal quality.
2. Natural Flavors and Extracts - The use of natural flavors and extracts, as highlighted by Cointreau's new range, is becoming increasingly significant in product differentiation within the beverage market.
3. Home Entertainment - Home entertainment is being revolutionized by sophisticated ready-to-drink cocktails that allow consumers to effortlessly recreate high-end cocktail experiences.
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