Drinking Diamonds at Movida, London
References: movida-club & dailymail
You haven't tasted opulence til you've sipped on the US $71,011.50 glasses of "Flawless" at London nightclub, Movida. It's officially the world's most expensive Christmas cocktail according to the Daily Mail, and it's being launched today.
"Ingredients in the costly cocktail include a large measure of Louis XII cognac, half a bottle of Cristal Rose champagne, some brown sugar, angostura bitters and a few flakes of 24-carat edible gold leaf, according to The Guardian," the Mail said.
"But the real extravagance is an 11-carat white diamond ring - which can be found at the bottom of the glass.
"And customers buying the exorbitant cocktail won't go unnoticed. Two security guards will be on watch as the drink is prepared and watch over the client's table until the last sip."
No doubt this will be the engagement method of choice for some of London's most affluent this season! Undeniably memorable, just hopefully not as the night your wife-to-be chocked on a massive diamond. Hopefully the security guys are up to par on their Heimlich.
Check out the video to see Movida at the stroke of midnight 2006/2007.
"Ingredients in the costly cocktail include a large measure of Louis XII cognac, half a bottle of Cristal Rose champagne, some brown sugar, angostura bitters and a few flakes of 24-carat edible gold leaf, according to The Guardian," the Mail said.
"But the real extravagance is an 11-carat white diamond ring - which can be found at the bottom of the glass.
"And customers buying the exorbitant cocktail won't go unnoticed. Two security guards will be on watch as the drink is prepared and watch over the client's table until the last sip."
No doubt this will be the engagement method of choice for some of London's most affluent this season! Undeniably memorable, just hopefully not as the night your wife-to-be chocked on a massive diamond. Hopefully the security guys are up to par on their Heimlich.
Check out the video to see Movida at the stroke of midnight 2006/2007.
Trend Themes
1. Luxury Cocktails - The creation of extremely expensive and opulent cocktails, incorporating rare and expensive ingredients, such as diamonds, is a disruptive innovation opportunity within the beverage industry.
2. Experiential Nightlife - The inclusion of unique experiences, such as the surprise inclusion of a diamond ring in a cocktail, is a disruptive innovation opportunity within the nightlife industry, creating memorable and exclusive experiences for affluent customers.
3. High-end Security Services - The demand for specialized security services in luxury establishments, including the presence of trained security guards during the preparation and consumption of high-value cocktails, presents a disruptive innovation opportunity within the security industry.
Industry Implications
1. Beverage - In the beverage industry, the development of high-end, expensive cocktails with unique and luxurious ingredients, such as diamonds, presents a disruptive innovation opportunity to attract affluent customers and create exclusive drinking experiences.
2. Nightlife - In the nightlife industry, the incorporation of surprise elements, like the inclusion of valuable items such as diamond rings in cocktails, represents a disruptive innovation opportunity to enhance the exclusivity and appeal of high-end establishments.
3. Security - The luxury hospitality industry presents a disruptive innovation opportunity for specialized security services, including the provision of trained security guards, to ensure the safety and exclusivity of high-value experiences, such as consuming expensive cocktails.
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