Bompas & Parr Creates Breathable Cocktails in Pop-Up Bar
Marissa Brassfield — April 17, 2009 — Lifestyle
References: jellymongers & i.gizmodo
On its own, a gin and tonic is a pretty wonderful thing, but the breathable version Bompas & Parr have created for their pop-up 'Alcoholic Architecture' bar is something very special indeed.
'Alcoholic Architecture' pumps gin and tonic through an ultrasonic humidifier to create an intoxicating vapor. Bompas & Parr are selling tickets for hourly slots; $7 gets you an hour with a protective suit and magical G & T-filled air.
Implications - Bompas & Parr's ‘Alcoholic Architecture’ is an ingenious concept that i sure to attract passing urbanities. Checking out the images and be sure to leave your thoughts in the comment below to be part of the conversation today.
'Alcoholic Architecture' pumps gin and tonic through an ultrasonic humidifier to create an intoxicating vapor. Bompas & Parr are selling tickets for hourly slots; $7 gets you an hour with a protective suit and magical G & T-filled air.
Implications - Bompas & Parr's ‘Alcoholic Architecture’ is an ingenious concept that i sure to attract passing urbanities. Checking out the images and be sure to leave your thoughts in the comment below to be part of the conversation today.
Trend Themes
1. Breathable Cocktails - The concept of breathable cocktails is a potential disruptive innovation opportunity for the food and beverage industry, allowing for unique and immersive experiences for customers.
2. Pop-up Bars - The rise of pop-up bars and immersive experiences provide a disruptive innovation opportunity to the hospitality industry by offering customers unique and temporary social experiences.
3. Ultrasonic Humidifiers - The use of ultrasonic humidifiers to create vaporized cocktails offers a potential disruptive innovation opportunity for the technology and hospitality industries by introducing a new method of cocktail-making and creating a new trend in the industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend of breathable cocktails to introduce new and unique drinking experiences for customers, potentially increasing sales and customer base.
2. Hospitality - The concept of pop-up bars and immersive experiences provides a disruptive innovation opportunity for the hospitality industry by attracting customers looking for unique social experiences.
3. Technology - The use of ultrasonic humidifiers in cocktail-making presents a disruptive innovation opportunity for the technology industry by introducing a new application for an existing technology and creating a new trend in the hospitality industry.
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