Juan Carlos Bonilla — April 7, 2007 — Lifestyle
References: ethelschocolate & luxist
If your are looking for a trendy gift or if you want to impress your friends in your next dinner party, here we have this fancy Chocolate Collection with a retro style and unique flavors like Margarita and the Cuban Mojito. This food trend is one of the most sophisticated ways to complement your social lifestyle and get the differentiation that you always have.
Implications - The Cocktail Collection is the result of a re-branding campaign from the newly renamed Ethel's Chocolate Lounge. By going with a trendier and more modern approach to their brand, the company hopes to reinvigorate their consumer base while also attracting new and hip customers as well.
Implications - The Cocktail Collection is the result of a re-branding campaign from the newly renamed Ethel's Chocolate Lounge. By going with a trendier and more modern approach to their brand, the company hopes to reinvigorate their consumer base while also attracting new and hip customers as well.
Trend Themes
1. Chocolate Cocktails - Innovative alcoholic beverages that incorporate chocolate flavors to appeal to consumers who crave the sweet taste while enjoying a quality drink
2. Retro Branding - The use of vintage design elements in modern branding initiatives to appeal to consumers who crave nostalgia and a connection to the past
3. Luxury Gifting - The trend of offering high-quality, unique, and indulgent food items as luxury gifts to loved ones or colleagues, rather than traditional generic gifts
Industry Implications
1. Beverage - Opportunities for companies to create alcoholic beverages that incorporate chocolate flavors to appeal to consumers who crave the sweet taste
2. Marketing and Advertising - Opportunities for companies to incorporate retro design elements into modern branding campaigns to appeal to consumers who crave nostalgia and a connection to the past
3. Gifting and Luxury - Opportunities for companies to market high-quality gourmet food items as luxury gifts to appeal to consumers who prioritize unique and indulgent gifting options
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