Coleman's New Rechargeable Blender Makes for Easy Drinking
Camp side intoxication has never been as easy as it is now thanks to the rechargeable portable blender by Coleman.
The blender is $66 and can blend 30 pitchers on one battery: that's a lot of drinks. Suddenly camping sounds a bit more fun, and in a pretty Coleman red, the blender is perfect for campfire fun.
Now: who's got the ice?
Implications - **This focus is more on the product than the overall underlying them. Pump it up! :)
Products such as the rechargeable blender manage to tap into the market with an extremely unique selling point. Since it is the first of its kind, it has an easier chance of dominating the market provided if the USP is a solution to the consumer's problem. Consumers want a portable product to take with them to parties, camping trips, etc. without having to worry about plugging it in.
The blender is $66 and can blend 30 pitchers on one battery: that's a lot of drinks. Suddenly camping sounds a bit more fun, and in a pretty Coleman red, the blender is perfect for campfire fun.
Now: who's got the ice?
Implications - **This focus is more on the product than the overall underlying them. Pump it up! :)
Products such as the rechargeable blender manage to tap into the market with an extremely unique selling point. Since it is the first of its kind, it has an easier chance of dominating the market provided if the USP is a solution to the consumer's problem. Consumers want a portable product to take with them to parties, camping trips, etc. without having to worry about plugging it in.
Trend Themes
1. Portable Cocktail Makers - The trend of portable cocktail makers is disrupting the market of traditional bar equipment, providing consumers with the convenience of creating cocktails on-the-go.
2. Rechargeable Kitchen Appliances - The trend of rechargeable kitchen appliances, such as the Coleman blender, presents an opportunity to create innovative solutions for consumers looking for freedom from the constraints of traditional power sources.
3. Outdoor Entertainment Products - The trend of outdoor entertainment products, such as the Coleman blender, is disrupting the market of traditional indoor entertainment products by catering to consumers' desire for portable and accessible entertainment options.
Industry Implications
1. Kitchen Appliance Industry - The kitchen appliance industry can take advantage of the trend of rechargeable kitchen appliances by investing in research and development of portable, rechargeable products to cater to modern consumers' needs.
2. Outdoor Recreational Equipment Industry - The outdoor recreational equipment industry has an opportunity to tap into the trend of portable cocktail makers by developing and marketing innovative products that cater to consumers' desire for convenience and accessibility in outdoor settings.
3. Camp Equipment Industry - The camp equipment industry can take advantage of the trend of portable cocktail makers by creating unique camping products that provide consumers with enhanced camping experiences and convenience.
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