These branded milestones range from limited edition product releases to ad campaigns that celebrate new brand mergers. While examples like the newly released Reynolds American logo reflect the tobacco brand's evolution and partnerships, the My M&Ms service marks the confectioner's foray into customized treats. The personalized candies celebrate milestones like birthdays, graduations and sentimental holidays.
Other standouts include Coca Cola's limited edition notebooks that celebrate 100 years of the soda brand along with La Mer's rose gold jars that commemorate 50 years of the luxury cosmetics company.
In addition to celebratory packaging and immersive ads, other branded milestones include festive birthday coffees -- Starbucks released a limited edition frappuccino flavor that marked the 20th anniversary of the popular beverage. Furthermore, examples like commemorative social media campaigns, like Jack Daniels' Instagram selfie contest, honored the whisky brand's founder while appealing to millennial audiences.
35 Branded Milestone Innovations
From Festive Anniversary Beers to Milestone Skincare Collections:
Jana Pijak — Oct 8, 2015 — Marketing
41
Retrospective Sneaker Installations
The Annual Nike Air Max Day Kicks Off with a Subway Exhibit
40
Celebratory Bear Toys
BAPE is Celebrating its 23rd Anniversary with a Bearbrick Medicom Toy
39
Revived Anniversary Fashions
Designer Alexander Wang Reintroduces Pieces from the Last Decade
38
Milestone Skate Culture Hubs
This House of Vans Toronto Pop-Up Celebrates the Brand's 50 Years
37
Preppy Designer Pastries
Chocolate Eclairs by Lacoste X Fauchon are Deliciously Exclusive
36
Celebratory Outwear Collections
The Woolrich 185th Anniversary Collection Marks an Iconic Moment
35
Evolutionary Fashion Designer Charts
This Tommy Hilfiger Infographic Honors Him and His Brand
34
Storytelling Beer Labels
The Art on These Beer Bottles Reveal Stories Told by 20 Artists
33
Updated Noodle Menus
This Restaurant Upgraded Its Menu for Its Anniversary & National Noodle Day
32
Customized Candy Studios
Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
31
Whisky-Drinking Selfie Marketing
The Jack Daniel's Instagram Campaign Honors Founder's Birthday
30
Graffiti-Inspired Streetwear
The 'A Bathing Ape' 10th Anniversary Line Includes Shirts by STASH
29
Digital Easter Displays
Harrods and Faberge Team Up for an Interactive Egg Installation
28
Victorious Beer Branding
Kings of Midnight Brewery Celebrates Millennials With Milestone Packaging
27
Paint-Splattered Kicks
The Naked x Reebok Ventilator Collaboration Celebrates Its 25th Birthday
26
Artistic Beauty Platforms
The 'You are Lancome' Interactive Website Celebrates 80s Years
25
Cola-Honoring Notebooks
This Limited Edition Notebook Celebrates Coca-Cola's 100th Anniversary
24
Kaleidoscopic Cognac Bottles
The Ryan McGinness for Hennessy Bottle Boasts a Dizzying Design
23
Festive Seasonal Cosmetics
The Marc Jacobs Beauty Holiday Collections Are Now Available at Sephora
22
Celebratory Gym Makeovers
Jordan Brand Renovates the NBA Allstar's Emsley A. Laney High School Gym
21
Canadian Milestone Campaigns
The Cadillac Canada Find 151 Campaign Celebrates the Past and Future
20
Lavish Regal Breakfasts
This Cereal Celebrates Queen Elizabeth's Longest Reign
19
Customized Candy Confections
The My M&Ms; Service Offers Personalized Treats for Any Occasion
18
3D-Printed Feline Figurines
These 3D-Printed Hello Kitty Prints Are Adorable
17
Celebratory Gamer Bento Boxes
Nintendo Created a Custom Food Box to Honor Its 30th Anniversary
16
Shimmering Skin Palettes
The Becca Holiday 2015 Palette Colors Focus on Contouring and Glow
15
Celebratory Golden Skincare Packaging
The 50th Anniversary La Mer Jars are Made with Rose Gold
14
Birthday Cake Donuts
These New Birthday Cake Donuts Celebrate Krispy Kreme's 80th Birthday
13
Inanimate Icon Covers
Barbie Graces the Cover of the 50th Sports Illustrated Swimsuit Issue
12
Camo-Imprinted Sneakers
AAPE Collaborated with Reebok for the Ventilator's Anniversary
11
Ghoulish Anniversary Donuts
Celebrate the 30th Anniversary of Ghostbusters with Decorated Donuts
10
Canuck Comic Book Currency
These Canadian Superman Coins Celebrate 75 Years of the Man of Steel
9
Celebratory Frozen Coffees
The Birthday Cake Frappuccino From Starbucks is Only Here for 5 Days
8
Maternal Holiday Confections
These Mother's Day Chocolates Boast Gourmet Ingredients
7
Demonic Anniversary Ales
This Rogue Ales Hellboy Brew is a Collaboration with Dark Horse Comics
6
Celebratory Crystal Films
The Swarovski Brand Celebrates Its 120th Anniversary with a Video Series
5
Bicentennial Brand Celebrations
The Royal Doulton 200th Anniversary Campaign is Digitally Powered
4
Birthday Cake Beer
The Dogfish Head Higher Math Beer Has Chocolate and Sour Cherry Overtones
3
Festive Frosted Desserts
These Christmas Cupcakes from Mister Donut Japan are Indulgently Sweet
2
Athletic Anniversary Collections
The Roots XL Collection is Designed to Celebrate the 40 Years
1
Patriotic Theme Park Parties
Canada's Wonderland Celebrates Canada 150 with a Month-Long Party
Related Ideas
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Luxurious Iridescent Cognac Bottles
Hennessy Debuts the Hennessy VS Carnival Limited Bottle
Anniversary-Honoring Archival Homeware
Habitat Introduces its 60th Anniversary Collection
Energy Drink Advent Calendars
The NOCCO Advent Calendar Offers Energy for the Holiday Season
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
Artistic New Year Spirits
These Glenfiddich Lunar New Year Releases are Limited-Edition
Football Legend Drinkware Collections
The New Messi x Stanley 1913 Collection Has Just Dropped
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Personalized Coffee Recaps
The 2024 Starbucks Blend Highlights Canadian Coffee Habits
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Nostalgic Candy-Inspired Candles
Goose Creek Has Partnered with M&M'S on a Unique Line
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Soda Advent Calendars
Jones Soda's 2024 Advent Calendar is Creative and Exciting
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Easter Treat Ranges
Mars Wrigley Unveils a Chocolate-Filled Easter 2025 Range
Suggestive-Visual Celebratory Chocolates
Marks & Spencer Launched New Valentine's Day Chocolates
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Candy-Inspired Capsule Collections
M&M’s x Kate Spade New York Launched Fun Styles for Gen Z
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
Asian Cuisine-Celebrating Global Campaigns
Lee Kum Kee Launches the Flavors That Bind Campaign
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Re-Energized Snack Campaigns
J.M. Smucker Co Introduced the ‘Speakie Snackie’ Campaign
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Celebratory Hazelnut Spread Jackets
The Nutella Zip-Up Marks the Brand's 60th Anniversary
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Elf-Themed Baked Product Lines
Pillsbury’s Funfetti Debuts Products for the 2024 Holiday Season
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Collaborative Candy-Flavored Drink Mixes
The Candy Shop Cocoa Has Hershey-Inspired Flavors
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Elevated Easter Treat Lineups
The Mars Wrigley Easter 2025 Range is Packed with New Treats
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Opulent Holiday-Edition Cognacs
Remy Martin Introduced its 'Reach for the Stars' Collection
Expansive Easter Candy Ranges
The Nestlé Confectionery Easter Season 2025 Range Has Many Options
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Immersive Scotch Whisky Journeys
The Macallan Celebrated 200 Years with a Multisensory Experience
Festive Candy Gifting Ranges
Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Exclusive Toothpaste Bundles
Hismile Introduced Pack-Exclusive Flavors Like Matcha and Red Frog
Anniversary Honoring Luxe Pens
Montblanc Unveils the Meisterstück x Olympic Heritage Capsule
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Bakery Brand Beauty Products
Sprinkles Cupcakes Beauty Products Will Arrive in 2025
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Cookie-Paired Beer Initiatives
Iron Hill Prompts Consumers to Earn Their Beer Badges
Midlife Crisis Pizza Campaigns
The California Pizza Kitchen 40th Anniversary Marks a Milestone
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Seasonal Drinkware Capsules
The Stanley 'Comfort & Joy' Collaboration Has Arrived for the Holidays
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
City-Themed Drinkware Collections
Starbucks Unveils its Expansive American 'Discovery Series'
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Black-Owned Brand Partnerships
Mielle Partners With Actively Black to Celebrate a Milestone
Timeless Gin Campaigns
Tanqueray Debuts the Classic or Nothing Campaign
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Rewarding Peanut Butter Cups
Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Bottled Mexican Soda Refreshments
Barrilitos is Being Relaunched by The Coca-Cola Company
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Luxury Stamp Releases
Fendi Celebrates Its 100th Anniversary With a Stamp of Style and Legacy
Small-Batch Seasonal Treat Ranges
Ethel M Chocolates Introduced a Range of Items for the Holidays
Global Scotch Whisky Campaigns
DEWAR'S Debuts its 'Here's to the Story' Campaign
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Gifting-Friendly Candy Pouches
These M&M’s Peanut Gifting Pouches Come in Four Styles
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Symbolic Lunar Cognacs
Martell Unveiled its Cordon Bleu Lunar New Year Limited Edition Cognac
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Heritage-Inspired Cup Capsules
Starbucks and New Era Unveil a New Collection for Indian Customers
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Snack-Branded Beverage Cups
bp and Frito-Lay North America Collaborated for Drink Cup Branding
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Heritage-Honoring Chocolate Products
Peter's Chocolate is Celebrating its 150th Anniversary
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
Celebratory Chocolate Brand Campaigns
Lindt & Sprüngli is Marking its 75th Anniversary
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Star-Approved Sparkling Drinks
Annie Murphy Shines in a New Sparkling Ice Caffeine Line Campaign
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Dynamic Anniversary-Honoring Campaigns
Claire's Launches the Hello Kitty, Hello World Campaign
Celebratory QSR Dessert Offerings
McDonald's UK Releases Three Dessert Items for 50th Anniversary
Anniversary-Celebrating Arty Skateboard Decks
DGK Founder Stevie Williams Marks a Career Milestone
Exclusive Anniversary-Honoring Bandages
The BAND-AID Brand Introduced Limited-Time Packaging
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Contemporary Whisky Rebrands
The GlenAllachie Redefines its Core Whisky Range
Birthday Celebration-Focused Champagne Lines
The Moët & Chandon Pharrell Williams Line is Limited
Elevated Millennial Apparel
Petal & Pup Celebrates Ten-year Milestone with the Muse Collection
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Alcohol-Free Refreshment Partnerships
Majestic and Club Soda Announced a New Partnership
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Tradition-Focused Digital Libraries
Nestlé Brands Introduced the Living Traditions Library
Celebratory Private Label Products
The Albertsons Overjoyed Range Embraces Everyday Celebrations
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Celebrative Skincare Packaging
Oxy Acne Care Brand Boasts Neon Design for its 50th Anniversary
Private Label Gift Ranges
This Tesco Finest Premium Gifting Range is Arriving This Season
Hip-Hop Artist-Led Spirit Campaigns
Hip-Hop Artist Future Joins Grand Marnier for a Film Series
Expansive Festive Candy Ranges
The Rose Marketing 2024 Christmas Collection Has Over 30 Lines
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Spontaneity-Inspired Liqueur Campaigns
Casa Redondo Strategically Relaunches the Safari Brand
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Life Event Portfolios
Build and Share Life’s Key Moments With Milestones’ Curated Event Portfolio
Cafe Anniversary Drink Menus
Ziggi’s Coffee is Celebrating 20 Years with New Drink Options