The Ryan McGinness for Hennessy Bottle Boasts a Dizzying Design
Rebecca Byers — September 6, 2015 — Lifestyle
References: packagingoftheworld
The Ryan McGinness for Hennessy bottle design is a stunning kaleidoscopic work of art that references many of the American artist's recurring themes. The bottle is also available in a deluxe gift box set that includes a version of the label that is illuminated when under black light.
Raised in the surf and skate culture of Virginia Beach, Ryan McGinness has come to be known for his use of contemporary iconography in unexpected ways. Artists previously tapped to reinvent the iconic Hennessy VS bottle are Kaws, Futura, Os Gemeos and Shepard Fairy, making the Ryan McGinness for Hennessy edition the series' fifth installment.
The Ryan McGinness for Hennessy limited edition bottle has been launched as part of the cognac brand's 250th birthday.
Raised in the surf and skate culture of Virginia Beach, Ryan McGinness has come to be known for his use of contemporary iconography in unexpected ways. Artists previously tapped to reinvent the iconic Hennessy VS bottle are Kaws, Futura, Os Gemeos and Shepard Fairy, making the Ryan McGinness for Hennessy edition the series' fifth installment.
The Ryan McGinness for Hennessy limited edition bottle has been launched as part of the cognac brand's 250th birthday.
Trend Themes
1. Artistic Bottle Designs - The kaleidoscopic bottle design by Ryan McGinness for Hennessy showcases the trend of incorporating contemporary art into product packaging.
2. Limited Edition Collaborations - The Ryan McGinness for Hennessy bottle is part of a series where iconic artists are invited to reinvent the Hennessy bottle design, highlighting the trend of exclusive collaborations.
3. Interactive Packaging - The illuminated label on the Ryan McGinness for Hennessy bottle, visible under black light, demonstrates the trend of interactive packaging that enhances consumer experience.
Industry Implications
1. Alcohol and Spirits - The trend of artistic bottle designs provides opportunities for alcohol and spirits brands to differentiate themselves and attract consumers with visually striking packaging.
2. Art and Design - The collaboration between Hennessy and artists like Ryan McGinness illustrates the fusion of art and branding, creating new opportunities for artists and designers to showcase their talent in the commercial world.
3. Packaging and Labeling - The interactive packaging trend, exemplified by the illuminated label on the Ryan McGinness for Hennessy bottle, opens avenues for packaging companies to develop innovative and engaging designs.
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