Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Katherine Pendrill — April 11, 2024 — Lifestyle
References: chewboom
Reese’s is making a fun addition to its lineup of uniquely shaped peanut butter cups with the debut of new Reese’s Medals.
Created to celebrate the upcoming 2024 Paris Olympic and Paralympic Games, the new Reese’s Medals mark the brand's first-ever seasonal shape for summer. Each pack features a trio of Reese’s signature peanut butter cups, but modeled into the shape of Olympic medals.
In celebration of this new product and The Hershey Company’s continued support for Team USA, the brand has launched what it has dubbed the 'Legend vs. Newcomer' campaign. As part of the campaign, fans can engage with @Reeses Instagram and the Instagram accounts of four designated partner athletes to guess which Olympic/Paralympic medalist or hopeful matches certain facts and stories.
Image Credit: Reese’s
Created to celebrate the upcoming 2024 Paris Olympic and Paralympic Games, the new Reese’s Medals mark the brand's first-ever seasonal shape for summer. Each pack features a trio of Reese’s signature peanut butter cups, but modeled into the shape of Olympic medals.
In celebration of this new product and The Hershey Company’s continued support for Team USA, the brand has launched what it has dubbed the 'Legend vs. Newcomer' campaign. As part of the campaign, fans can engage with @Reeses Instagram and the Instagram accounts of four designated partner athletes to guess which Olympic/Paralympic medalist or hopeful matches certain facts and stories.
Image Credit: Reese’s
Trend Themes
1. Seasonal Product Shapes - The debut of new Reese's Medals for the summer celebrates the upcoming Paris Olympics with a unique twist on the classic peanut butter cup.
2. Athlete-centric Campaigns - The 'Legend vs. Newcomer' campaign by Reese's engages fans through social media with designated partner athletes, enhancing brand loyalty and excitement for the Olympics.
3. Interactive Brand Engagement - Through the campaign, fans can participate in activities on Instagram, demonstrating a creative way for brands to connect with consumers during major events.
Industry Implications
1. Food and Beverage - The introduction of seasonal shapes like Reese's Medals opens up opportunities for brands to create limited-time products tied to special events and occasions.
2. Sports Marketing - Athlete-centric campaigns such as Reese's 'Legend vs. Newcomer' showcase the potential for brands to leverage partnerships with sports figures to drive consumer engagement and build brand affinity.
3. Digital Marketing - Interactive brand engagement on social media platforms during high-profile events like the Olympics highlights the value of using digital strategies to connect with target audiences in unique and interactive ways.
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