The Nutella Zip-Up Marks the Brand's 60th Anniversary
Michael Hemsworth — July 17, 2024 — Marketing
References: amazon & snackandbakery
Avid fans of the iconic hazelnut spread are sure to welcome the news of the Nutella Zip-Up, which has been unveiled to pay homage to the brand's 60th anniversary.
The jacket features an all-white color accented by the signature black and red branding details the product's label is commonly associated with. A jar outline with a brown-colored smile is emblazoned onto the front to further enhance the playful nature of the garment. Fans can find the jacket on Amazon where they can purchase it alongside a 2.2-pound jar of Nutella for $39.99 for a limited time only.
Senior Marketing Director Seth Gonzales spoke on the Nutella Zip-Up saying, "For Nutella’s 60th anniversary we wanted to celebrate the elements of the brand that make it special, such as the smile, to represent the smiles it brings to fans around the world, in addition to highlighting the iconic shape of the jar in new ways. We look forward to seeing some our loyal fans in their new limited-edition Nutella Zip-Ups to commemorate this milestone with us.”
Image Credit: Nutella
The jacket features an all-white color accented by the signature black and red branding details the product's label is commonly associated with. A jar outline with a brown-colored smile is emblazoned onto the front to further enhance the playful nature of the garment. Fans can find the jacket on Amazon where they can purchase it alongside a 2.2-pound jar of Nutella for $39.99 for a limited time only.
Senior Marketing Director Seth Gonzales spoke on the Nutella Zip-Up saying, "For Nutella’s 60th anniversary we wanted to celebrate the elements of the brand that make it special, such as the smile, to represent the smiles it brings to fans around the world, in addition to highlighting the iconic shape of the jar in new ways. We look forward to seeing some our loyal fans in their new limited-edition Nutella Zip-Ups to commemorate this milestone with us.”
Image Credit: Nutella
Trend Themes
1. Branded Apparel Collaborations - Brands are increasingly creating limited-edition clothing items to celebrate significant milestones and engage loyal customers.
2. Product-themed Fashion Items - Companies are leveraging their iconic products as inspiration for themed apparel, merging consumer goods with fashion.
3. Limited-time Offer Exclusives - Offering exclusive, time-restricted items drives urgency and enhances brand loyalty through special editions.
Industry Implications
1. Fashion Retail - The intersection of food brands and fashion offers new avenues for creative collaborations and exclusive merchandise.
2. E-commerce - Online platforms are capitalizing on exclusive product releases to drive up sales and bandwidth through limited-time offers.
3. Marketing and Branding - Utilizing milestone anniversaries for the launch of branded merchandise increases consumer engagement and brand visibility.
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