The New Messi x Stanley 1913 Collection Has Just Dropped
Katherine Pendrill — December 1, 2024 — Pop Culture
References: stanley1913 & prnewswire
Stanley is no stranger to collaborations, but its new Messi x Stanley 1913 collaboration might just be its biggest yet.
Reinforcing Stanley's position at the intersection of sport, beverages, and culture, the new Messi x Stanley 1913 collaboration taps the iconic Argentine footballer Lionel Messi as a brand ambassador. In this first iteration of what is said to be a multi-year partnership, Stanley has several new Messi-inspired beverage containers. There's the 40-ounce Quencher ProTour Flip Straw Tumbler, which comes in a pastel pink hue and features a built-in straw that can be open and shut as needed. There's also the double-insulated High Precision Flow Mate System, the eight-ounce Classic Mate Mug, and the wide-staw Mate Bombilla container. As Messi himself said in a recent press release, "I am honored to team with Stanley 1913 to innovate and design the co-branded Messi x Stanley 1913 collection. My connection to the brand is truly authentic. I have a Stanley by my side all day long for my mate, being the ultimate drinkware partner."
Image Credit: Stanley 1913
Reinforcing Stanley's position at the intersection of sport, beverages, and culture, the new Messi x Stanley 1913 collaboration taps the iconic Argentine footballer Lionel Messi as a brand ambassador. In this first iteration of what is said to be a multi-year partnership, Stanley has several new Messi-inspired beverage containers. There's the 40-ounce Quencher ProTour Flip Straw Tumbler, which comes in a pastel pink hue and features a built-in straw that can be open and shut as needed. There's also the double-insulated High Precision Flow Mate System, the eight-ounce Classic Mate Mug, and the wide-staw Mate Bombilla container. As Messi himself said in a recent press release, "I am honored to team with Stanley 1913 to innovate and design the co-branded Messi x Stanley 1913 collection. My connection to the brand is truly authentic. I have a Stanley by my side all day long for my mate, being the ultimate drinkware partner."
Image Credit: Stanley 1913
Trend Themes
1. Celebrity-branded Drinkware - This collaboration with Lionel Messi highlights the growing trend of utilizing celebrity appeal to create limited-edition, co-branded drinkware.
2. Functional Aesthetic Sports Accessories - The Messi x Stanley 1913 collection exemplifies the merging of high functionality and trendy aesthetics in sports-related accessories.
3. Multi-use Beverage Containers - Including features like built-in straws and double insulation, these versatile beverage containers cater to various usage needs of active consumers.
Industry Implications
1. Sports Merchandise - Leveraging sports icons like Lionel Messi offers a captivating opportunity to enhance brand visibility and attract loyal sports fans.
2. Drinkware Manufacturing - The innovation in design and functionality of the Messi x Stanley drinkware line underscores the potential for unique, co-branded products in the market.
3. Promotional Products - Co-branded collections such as this present an opportunity for promotional product industries to create exclusive, high-demand items.
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