The Naked x Reebok Ventilator Collaboration Celebrates Its 25th Birthday
Rebecca Byers — April 1, 2015 — Fashion
References: nakedcph & freshnessmag
The Naked x Reebok Ventilator Splash shoe is a special edition sneaker designed in a collaboration between the athletics brand and the women's only footwear store in Copenhagen. The sneakers are black paint-splattered and boast a vibrant mint green sole that makes the white leather upper pop.
The special 25th anniversary Reebok Ventilator Splash shoes were inspired by the fashions of 1990, the year in which the original was introduced. The result is a stylish, retro-feeling pair of sneakers that have notes of femininity without being overly girly, which is likely a selling point among female sneakerheads.
Many collaborations involving the Reebok Ventilator have emerged since its first release in 1990, with the first being the Ventilator Supreme, which saw the inclusion of the streetwear brand's TPU support.
The special 25th anniversary Reebok Ventilator Splash shoes were inspired by the fashions of 1990, the year in which the original was introduced. The result is a stylish, retro-feeling pair of sneakers that have notes of femininity without being overly girly, which is likely a selling point among female sneakerheads.
Many collaborations involving the Reebok Ventilator have emerged since its first release in 1990, with the first being the Ventilator Supreme, which saw the inclusion of the streetwear brand's TPU support.
Trend Themes
1. Retro-inspired Footwear - Opportunity for brands to collaborate with nostalgic fashion labels and produce limited edition sneakers with a vintage feel.
2. Gender-neutral Sneakers - Opportunity for athletic brands to create sneakers that appeal to both men and women, with unique colorways and materials that appeal to all.
3. Artistic Sneaker Designs - Opportunity for brands to collaborate with artists to produce limited edition sneakers with unique and bold designs that stand out from the crowd.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can leverage collaborations and unique designs to reach new audiences and increase brand appeal.
2. Streetwear Fashion - Streetwear brands can collaborate with athletic brands to produce sneakers that align with their brand aesthetic and increase brand recognition.
3. Art and Design - Artists and designers can collaborate with athletic brands to produce limited edition sneakers that showcase their unique styles and increase exposure.
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