The Cadillac Canada Find 151 Campaign Celebrates the Past and Future
Rebecca Byers — June 22, 2017 — Autos
References: dare-greatly
The Cadillac Canada Find 151 campaign takes consumers on a historic journey through Canadian innovation with 150 case studies without losing sight of what could possibly come next.
The innovative campaign is one that champions the spirit of excellence associated with Cadillac and aligning it with the spirit of innovation championed throughout the country's history, nodding the luxury car brand's 'Dare Greatly' tagline with its take on the 150 most daring moments. It also features a dedicated campaign website and an interactive timeline mapping 150 of the country's greatest moments, while looking for patterns that could point to the next, or "number 151."
The Cadillac Canada Find 151 campaign highlights pivotal moments in Canadian history, such as Number 3: the building of the first incandescent lightbulb by Henry Woodward and Matthew Evans, who later sold their patent to Thomas Edison.
In order to help bring 151 to life, Cadillac Canada is offering mentorship and $25,000 to an innovative Canadian project that is pushing the boundaries in its field.
The innovative campaign is one that champions the spirit of excellence associated with Cadillac and aligning it with the spirit of innovation championed throughout the country's history, nodding the luxury car brand's 'Dare Greatly' tagline with its take on the 150 most daring moments. It also features a dedicated campaign website and an interactive timeline mapping 150 of the country's greatest moments, while looking for patterns that could point to the next, or "number 151."
The Cadillac Canada Find 151 campaign highlights pivotal moments in Canadian history, such as Number 3: the building of the first incandescent lightbulb by Henry Woodward and Matthew Evans, who later sold their patent to Thomas Edison.
In order to help bring 151 to life, Cadillac Canada is offering mentorship and $25,000 to an innovative Canadian project that is pushing the boundaries in its field.
Trend Themes
1. Historic Journey - The Cadillac Canada Find 151 campaign takes consumers on a historic journey through Canadian innovation, highlighting pivotal moments in the country's history.
2. Innovation Mapping - The campaign's interactive timeline maps 150 of the country's greatest moments, looking for patterns that could point to the next innovative breakthrough.
3. Mentorship and Funding - Cadillac Canada offers mentorship and $25,000 to an innovative Canadian project that is pushing boundaries in its field, providing opportunities for disruptive innovation.
Industry Implications
1. Automotive - The Cadillac Canada Find 151 campaign showcases the innovation and spirit of excellence associated with Cadillac, providing disruptive innovation opportunities for the automotive industry.
2. Technology - The interactive timeline and innovation mapping in the campaign present opportunities for disruptive innovation in the technology industry, finding patterns and trends for future breakthroughs.
3. Entrepreneurship - By offering mentorship and funding to innovative Canadian projects, the campaign creates opportunities for disruptive innovation in various entrepreneurial fields.
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