This Restaurant Upgraded Its Menu for Its Anniversary & National Noodle Day
References: noodles & businesswire
The 20th anniversary of Noodles & Company coincided with National Noodle Day, which encouraged the brand to celebrate by updating its existing menu. This dual celebratory menu enhancement honors the brand, its consumers and a worthy national holiday.
While honoring the brand and it's original take on classic noodle dishes, this anniversary allowed the eatery to revamp its menu in a healthy way. The official statement noted that the brand will still be "serving classic noodle and pasta dishes from its globally inspired World Kitchen." The difference with the new menu is the brand's commitment to the new slogan, which is “Made. Different. -- REAL Food. REAL Cooking. REAL Flavors.” This statement ensures Noodles & Company will offer no artificial colors, flavors, preservatives or sweeteners. Additionally, the company will now serve an entire selection of meat and poultry, which has never been given antibiotics or hormones.
The brand found inspiration in its anniversary date as well as National Noodle Day to cater to its health-conscious consumers. Since many consumers are focusing on dietary restrictions or healthy preferences, it was the prefect time to upgrade the brand's noodle-based menu.
While honoring the brand and it's original take on classic noodle dishes, this anniversary allowed the eatery to revamp its menu in a healthy way. The official statement noted that the brand will still be "serving classic noodle and pasta dishes from its globally inspired World Kitchen." The difference with the new menu is the brand's commitment to the new slogan, which is “Made. Different. -- REAL Food. REAL Cooking. REAL Flavors.” This statement ensures Noodles & Company will offer no artificial colors, flavors, preservatives or sweeteners. Additionally, the company will now serve an entire selection of meat and poultry, which has never been given antibiotics or hormones.
The brand found inspiration in its anniversary date as well as National Noodle Day to cater to its health-conscious consumers. Since many consumers are focusing on dietary restrictions or healthy preferences, it was the prefect time to upgrade the brand's noodle-based menu.
Trend Themes
1. Healthy Menu Upgrades - Noodles & Company's menu revamp focuses on offering healthier options to cater to health-conscious consumers.
2. Clean Label Movement - The brand's commitment to no artificial colors, flavors, preservatives, or sweeteners aligns with the growing consumer demand for clean label products.
3. Antibiotic-free Protein - The introduction of meat and poultry that has never been given antibiotics or hormones taps into the trend of antibiotic-free protein options.
Industry Implications
1. Restaurant - The restaurant industry can explore opportunities to update menus and cater to health-conscious consumers through healthy menu upgrades.
2. Food & Beverage - The food and beverage industry can capitalize on the clean label movement by developing more clean label products in response to consumer demand.
3. Poultry - The poultry industry can seize the opportunity to provide antibiotic-free protein options to meet the growing consumer demand for such products.
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