This House of Vans Toronto Pop-Up Celebrates the Brand's 50 Years
Rebecca Byers — March 28, 2016 — Lifestyle
References: houseofvans
The House of Vans Toronto pop-up kicked off on March 16 with an opening party that featured performances by Dinosaur Jr, Toronto rapper Jazz Cartier and Vancouver-based Tommy Genesis. In addition to music events and skate tutorials, the House of Vans Toronto venue played host to other events throughout its two-week duration like art exhibitions, skate demos, interactive design workshops and much more.
With two permanent House of Vans locations in Brooklyn and London, the interactive anniversary campaign saw the launch of HoV pop-ups in eight more cities, including Austin, Hong Kong and Mexico City.
The House of Vans Toronto pop-up and the related global campaign are an excellent example of how brands can serve as catalysts in cultivating meaningful communities of customers with culture-driven experiences.
With two permanent House of Vans locations in Brooklyn and London, the interactive anniversary campaign saw the launch of HoV pop-ups in eight more cities, including Austin, Hong Kong and Mexico City.
The House of Vans Toronto pop-up and the related global campaign are an excellent example of how brands can serve as catalysts in cultivating meaningful communities of customers with culture-driven experiences.
Trend Themes
1. Skate Culture Hubs - The trend of creating pop-up skate culture hubs in major cities provides opportunities for brands to engage with customers through immersive experiences.
2. Interactive Anniversary Campaigns - Brands can leverage interactive anniversary campaigns like the House of Vans Toronto pop-up to create unique and memorable experiences for customers.
3. Community-driven Experiences - The rise of community-driven experiences, like the House of Vans Toronto pop-up, presents opportunities for brands to foster strong relationships with customers by creating spaces for engagement and connection.
Industry Implications
1. Branding - The House of Vans Toronto pop-up showcases how branding professionals can create immersive experiences to build stronger connections with customers.
2. Event Management - Event management professionals can learn from the House of Vans Toronto pop-up in terms of creating interactive and engaging events that leave a lasting impression on attendees.
3. Design - The interactive design workshops hosted at the House of Vans Toronto pop-up highlight opportunities for designers to collaborate with brands in creating unique and interactive experiences for customers.
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