From International Women's Day to the Parkland shootings, the April 2018 social good trends reveal that consumers are ready and willing to stand up and fight for what they believe in.
While many big brands were quick to celebrate International Women's Day, there were a number of grassroots projects that truly captured public attention. For instance, the design publication Dezeen launched a gender equality initiative called Move the Needle to advocate for greater representation of women in the architecture and design fields. Similarly, the entertainment company Mudpuppy created a set of Little Feminist playing cards to help educate children about great women throughout history.
Beyond gender issues, consumers also rallied around the issue of gun control in the wake of the Parkland shootings. One example from the April 2018 social good trends is a video game called Game For Our Lives, which was created by a team of artists and developers to raise awareness for the March For Our Lives.
Top 60 Social Good Ideas in April
From Feminist Playing Cards to Gun Control Video Games:
Katherine Pendrill — Apr 28, 2018 — Social Good
60
Empowering Female Logo Reworks
Creative Equals Gender Bend Famous Logos for Women's Day
59
Farewell Fashion Editorials
Vogue Highlights Christopher Bailey's Achievements with Burberry
58
Technological First Responder Jackets
The CHASE LifeTech FR was Designed by Nokia
57
Accessible Autonomous Vehicle Designs
Renault’s EZ-GO Concept Vehicle is Stylish and Accessible
56
Identity-Challenging Visual Campaigns
The 'Repicturing Homeless' Initiative is Community-Driven
55
Body-Positive Hairy Jewelry
Naama Agassi's Hairy Jewelry Seeks to Promote Female Empowerment
54
Women-Empowering Kid's Shirts
KIDBOX x TO THE MARKET's T-Shirt Celebrates Women's History Month
53
Feminist Barbie Doll Collections
Barbie Has Expanded Its Shero Collection to Feature 17 New Women
52
Social Change-Promoting Handbag Designs
Michele Pred's Latest Line Made It to the 2018 Oscars
51
Male-Led Menstruation Campaigns
Pink Parcel's 'I'm On' Campaign Stars Kenny Jones
50
Modular Building Systems
Matt Lucraft Addresses London's Housing Crisis in Concept Design
49
Endangered Species Campaign Shirts
Lacoste Aims to Protect Endangered Species with 10 New Logos
48
Gun Control Publicity Stunts
Designers Came Together to Create Fake Bulletproof Kids’ Clothes
47
Women-Celebrating Apparel
adidas Dropped an Exclusive Consortium Collection for #TKLS
46
Personal Happiness-Focused Schools
The Riverbend School Caters to the Needs of Modern Children
45
Gender Neutral Clothing Stores
Phluid Project is the World's First Gender-Free Clothing Store
44
Inclusive Emoji Collections
Apple's 2018 Emoji Collection Features 13 Accessibility-Focused Icons
43
Charitable Watermark Initiatives
Getty Images Launched a Campaign Entitled 'Watermarks for Water'
42
Community-Focused Coffee Chain Locations
Starbucks' Concept Space in Brooklyn Adds to Neighborhood
41
Activist Fashion Runway Shows
Dior's Fall/Winter 2018 Boasts Equality and Female Empowerment
40
Recycled Plastic Fashion Collections
adidas & Parley Teamed Up for a Sustainable Collaboration
39
Women-Honoring Collaborative Apparel
Theory & Prinkshop Join to Support International Women's Day
38
Exclusive Female Empowerment T-Shirts
Off-White Celebrates International Women's Day with This Top
37
Haunting Suicide Prevention Sculptures
Project 84 Aims to Combat Male Suicide in the UK
36
Endangered Species-Supporting Runways
LACOSTE and IUCN Boast Nature Through Fashion with a Cause
35
Female-Only Ride-Share Services
DriveHer is Offering Toronto Women a Safe Ride Home
34
Female-Boosting Comic Book Editorials
Vogue Taps into the Marvel & Sana Amanat for Women's Day
33
Inclusive Children's Sneakers
Billy Footwear's New Sneakers Can Be Worn by Anyone with Easy Zip
32
Equality Celebrating Vodka Drinks
Skyy Vodka Yyes Celebrates Australia's Same-Sex Marriage Laws
31
AR Wartime Apps
ICRC's 'Enter the room' Shows War Through the Eyes of a Child
30
Historic Bank Notes
Canada Is Celebrating an Often Forgotten Hero With the Viola Desmond $10 Bill
29
Nonprofit Grocery Stores
The Salvation Army's 'DMG Foods' Offers Healthy, Affordable Food
28
Empowering Plant-Based Sprinkles
The Girl Pow! Sprinkles Support Girls Who Code
27
Feminist Playing Cards
The Little Feminist Playing Cards Support International Women's Day
26
Charitable Pancake Pajamas
IHOP's New PancakeWear Clothing Benefits Children's Miracle Network
25
Gender-Exploring Colored Buildings
Wutopia Lab Paints Two Houses in Pink and Blue in Shenzhen
24
Socially Aware Music Hubs
The Amplify Hub is a New Spotify Feature That Shines Light on Issues
23
Accessible Audio News Sources
Braillevoice Reads the News Aloud to Those with Visual Impairments
22
Anti-Terror Barriers
ATG Access has Designed Barriers to Prevent Vehicular Terrorist Attacks
21
Women-Celebrating Dolls
Mattel's Inspiring Women Series of Barbie Dolls Was Made for Women's Day
20
Gun Control Video Games
Game For Our Lives Raises Awareness For The Changing of Gun Control Laws
19
Charitable Chef-Made Meal Programs
ReThink Food NYC is Using its Culinary Expertise for Charity
18
Gender Equality Initiatives
Dezeen Seeks to Improve Female Representation in the Design Industry
17
Chronic Illness Coping Apps
The PRISM App Helps Young People with Chronic and Terminal Illness
16
Heroic Kids Games
Cyberhero League Toys and Games Help Kids to Make Real Global Change
15
Stereotype-Fighting Ads
Harry's 'A Man Like You' Ad Questions What Constitutes Masculinity
14
Educational Skateboard Facilities
Skateistan's Skateroom in Phnom Penh Empowers Children & Youth
13
Cyberbullying Education Platforms
Agree Online Helps Children with Online Conflict Resolution
12
Inclusive Beer Retailers
Ales By Mail is Now Fully Committed to Banning Sexist Labeling
11
World Water Month Initiatives
Cupanion Donates a Cup of Water for Each Hit on This Ethical Video
10
Presidential Streaming Productions
Barack and Michelle Obama Will Produce a Netflix Series
9
Unapologetic Down Syndrome Ads
Canadian Down Syndrome Society Reminds Viewers to Never Say Sorry
8
Charitable Food Waste Platforms
'efeed-hungers.com' Connects Helps Restaurants and Stores Donate
7
Artistic Sustainability-Focused Campaigns
Lavazza's Drops of Sustainability Commits to the Earth
6
Inclusive Relationship Emojis
Tinder is Petitioning for the Addition of Interracial Couple Emojis
5
Harasser-Highlighting Browser Extensions
'Uncover Harassers' Automatically Highlights Names
4
Women-Led Business Notifications
The Google My Business Dashboard Now Offers a Women-Led Attribute
3
Sensory-Friendly Film Screenings
'My Way Matinee' Shows Movies for People with Sensory Disorders
2
Political Micro-Donation Platforms
GiveMini Turns Spare Change into Donations for Candidates
1
Mental Health Surveys
The Benevolent is Hoping to Understand Mental Health in the Drinks Industry
Related Ideas
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Sustainable Clothing Collections
New 'Regenration Nation' Collection is Inspired by Unity
Culturally Inspired Streetwear Collaborations
Goodfight Joins Vans for a Vault by Vans Collection
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Kind Gardening Pop-Ups
Mrs. Meyer's Compassion Store Trades Generous Acts for Garden Essentials
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Square-Shaped Soccer Balls
Oliver Binnian and Willem Slegers Designs the UNPLAYABALL
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Breast Cancer Awareness-Supporting Socks
MoveActive Has Introduced 'Power in Pink'
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Financial Literacy Board Games
Chime Launches a Gamified Financial Literacy Initiative
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Youth Sports-Focused Initiatives
Gamechanger Launches the Stay & Play Champions Program
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Inclusive Esports Partnerships
XSET and Samsung Partner to Create Opportunities for Women in Games
Women-Targeted Card Games
The Girl Code Card Game is a Lively and Engaging Entertainment Option
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Physical Activity-Promoting Initiatives
Cadillac Fairview Joins the Canadian Olympic Committee
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Artist-Inspired Game Events
Lady Gaga Will Make Her Digital Debut in the Fortnite Festival
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Sustainable Funding Summits
Emerald Summit Connects Climate Innovators with Impact Investors
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
AI-Driven Financial Education Games
Money Smarts Unveils AI Financial Game on Indiegogo
Women's Day-Inspired Handbag Collections
HIE Introduces a New International Women's Day Collection
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Gamified Sustainability Platforms
The Carbon Games is an App that Makes Sustainability Competitive
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Pink Spider-Themed Apparel
SP5DER Worldwide Launches a New April Drop with Pink Influences
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Inclusive Golfing Capsules
Eastside Golf Partners with Mercedes-Benz USA for a New Women's Capsule
Prolonged Activism Campaigns
Oxfam's Stay In The Fight Encourages Lasting Social Influences
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Tree-Planting T-Shirt Lines
Pinko and Treedom Debut Another Green Capsule with Watercolor Printing
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
LGBTQ Mentorship Programs
Queer Women of Esports Supports LGBTQ Gamers In Need of Mentoring
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Women-Empowering Hotel Group Initiatives
Radisson Hotel Group Launched an Inaugural Diversity Week
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Plant-Based Coffee Campaigns
Minor Figures Launches the 'Dairy Disloyalty' Awareness Campaign
Femme-Focused Tournament Series
Thunderpick Partners with the*gameHERS for a New Tournament Series
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign