Tinder is Petitioning for the Addition of Interracial Couple Emojis
Justin Lam — March 5, 2018 — Social Good
References: independent & theverge
Tinder is the current leader in the push interracial couple emojis and has decided to petition Unicode to create mixed-racial emoji couples. Tinder is joined in its campaign by Reddit co-founder Alexis Ohanian and Emojination founder Jennifer 8. Lee in a campaign the group is calling #RepresentLove. This petition is not at all unwarranted, as a survey conducted by Tinder found that 52% of the 4,244 adults aged 25-45 felt that interracial couples were not represented in emojis, GIFs and memes.
The need for interracial couple emojis may seem like a frivolous concern, but as the use of emojis grows, the need for equal representation is very much necessary. It is also strange that these kinds of emojis have yet to be added as various skin tone options have been available since 2015 and Microsoft introduced 52,000 new emojis with the release of Windows 10. Tinder's proposal for interracial emojis is quite simple: three new skin tones for both versions of the preexisting couple emoji, which would account for just 21 new emojis.
The need for interracial couple emojis may seem like a frivolous concern, but as the use of emojis grows, the need for equal representation is very much necessary. It is also strange that these kinds of emojis have yet to be added as various skin tone options have been available since 2015 and Microsoft introduced 52,000 new emojis with the release of Windows 10. Tinder's proposal for interracial emojis is quite simple: three new skin tones for both versions of the preexisting couple emoji, which would account for just 21 new emojis.
Trend Themes
1. Interracial Couple Emojis - The increasing demand for interracial couple emojis presents opportunities for companies to cater to diverse users and promote inclusivity.
2. Equal Representation in Emojis - As the use of emojis continues to grow, there is a need for emojis that accurately represent all types of relationships, including interracial couples.
3. Campaign for Inclusive Emojis - Tinder's petition for mixed-racial emoji couples highlights the potential for a larger movement towards more inclusive and diverse representation in digital communication.
Industry Implications
1. Technology - The demand for diverse emojis creates opportunities for technology companies to develop and implement new emoji designs in their platforms and applications.
2. Social Media - Social media platforms can benefit from offering a wider range of inclusive emojis, as it allows users to express themselves more accurately and encourages positive interactions.
3. Marketing and Advertising - The call for interracial couple emojis presents marketing and advertising agencies with an opportunity to create campaigns that celebrate diversity and inclusivity.
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