Mattel's Inspiring Women Series of Barbie Dolls Was Made for Women's Day
Madison Mackay — March 12, 2018 — Life-Stages
References: barbie.mattel & hypekids
Toy company Mattel created a new line of Barbie dolls for International Women's Day named the Inspiring Women Series.
The line includes 17 new dolls, including the 17-year-old Olympic snowboarding champion Chloe Kin, iconic artist Frida Kahlo, NASA mathematician Katherine Johnson, as well as other inspiring women from the past and present. Each new doll in the collection comes with information about each person it is based after, the contributions they made to society and facts to teach girls to grow up into amazing and powerful women.
The new Inspiring Women series of Barbie dolls by Mattel was launched on March 8th to help children realize potential and recognize the success of the women that surround them.
The line includes 17 new dolls, including the 17-year-old Olympic snowboarding champion Chloe Kin, iconic artist Frida Kahlo, NASA mathematician Katherine Johnson, as well as other inspiring women from the past and present. Each new doll in the collection comes with information about each person it is based after, the contributions they made to society and facts to teach girls to grow up into amazing and powerful women.
The new Inspiring Women series of Barbie dolls by Mattel was launched on March 8th to help children realize potential and recognize the success of the women that surround them.
Trend Themes
1. Inspiring Women Series - Disruptive innovation opportunities lie in creating more diverse and empowering toy lines that showcase the achievements of women from different fields.
2. Empowerment Through Play - By incorporating educational and informative content with dolls, there is an opportunity to empower and inspire young girls to pursue their dreams.
3. Representation in Toys - There is a growing trend towards creating toys that reflect the diversity of society and promote inclusivity and equality.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can capitalize on the demand for toys with diverse and empowering narratives that celebrate women.
2. Education - The education industry can leverage the use of informative toys like the Inspiring Women series to teach children about important historical figures and their contributions.
3. Brand Licensing - There is an opportunity for brand licensing companies to collaborate with toy manufacturers to create dolls based on notable women from various industries.
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