NABS & Amplify Created the DoomScroller for World Mental Health Day
Laura McQuarrie — October 11, 2024 — Lifestyle
References: marketing-beat
The impact of excessive smartphone and social media use can't be ignored on World Mental Health Day, and for the day devoted to raising awareness of mental health issues around the world, NABS and Amplify created the DoomScroller to encourage mindful scrolling.
NABS, the advertising industry's wellbeing charity, and brand experience agency Amplify created the DoomScroller to monitor social media behavior and supply users with a receipt on their mental health. Rather than demonizing scrolling, the DoomScroller aims to bring attention to how all social media users can engage more intentionally to support their mental well-being.
“The DoomScroller is an incredibly exciting prototype from our newly formed innovation practice Amplify FUTURES,” said Futures leader and Amplify innovation creative director Ed Hallam.
NABS, the advertising industry's wellbeing charity, and brand experience agency Amplify created the DoomScroller to monitor social media behavior and supply users with a receipt on their mental health. Rather than demonizing scrolling, the DoomScroller aims to bring attention to how all social media users can engage more intentionally to support their mental well-being.
“The DoomScroller is an incredibly exciting prototype from our newly formed innovation practice Amplify FUTURES,” said Futures leader and Amplify innovation creative director Ed Hallam.
Trend Themes
1. Mindful-technology Integration - Technology designed to foster positive mental health by promoting mindful usage habits stands to transform daily interactions with digital platforms.
2. Health-conscious Social Media - Social media tools that provide health-related feedback can create a more conscious and balanced approach to digital consumption.
3. AI-powered Emotional Analytics - Artificial intelligence applying emotional analytics offers new ways to understand and mitigate the adverse effects of social media usage.
Industry Implications
1. Mental Health Technology - Innovations in technology designed to monitor and improve mental health are increasingly gaining relevance in our digitally saturated world.
2. Advertising and Media - The convergence of advertising and wellness creates opportunities to develop campaigns and tools that promote mental well-being alongside brand engagement.
3. Wearable Health Devices - The rise of wearables integrating mental health monitoring features leads to enhanced personal health insights and more comprehensive well-being management.
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