LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Laura McQuarrie — September 2, 2023 — Marketing
References: LEGO & designtaxi
Under its Play Unstoppable initiative, LEGO is launching a series of inspiring workshops, for free, with popular creatives from around the world. These workshops feature creatives like narrator Lauryn Alexandria (also known as Toastymarshmellow) who will guide viewers through building gaming worlds and DIY expert Jessie Bluegrey, who teaches the art of self-expression.
Creativity and play are not just for kids—they're essential tools for adults to solve problems and manage stress. While these workshops are geared towards inspiring the minds of young creators, older viewers will benefit from consuming the content as well, if only for the purposes of taking a moment to play every day.
While themed workshops are available online, people in London, New York and Munich can sign up for in-person interactive workshops.
Creativity and play are not just for kids—they're essential tools for adults to solve problems and manage stress. While these workshops are geared towards inspiring the minds of young creators, older viewers will benefit from consuming the content as well, if only for the purposes of taking a moment to play every day.
While themed workshops are available online, people in London, New York and Munich can sign up for in-person interactive workshops.
Trend Themes
1. Inspiring Workshops - LEGO is launching a series of free workshops featuring renowned creatives, providing an opportunity for adults to engage in creativity and play.
2. Self-expression - DIY expert Jessie Bluegrey teaches the art of self-expression, offering a way for individuals to express themselves creatively.
3. Building Gaming Worlds - Narrator Lauryn Alexandria guides viewers through building gaming worlds, allowing them to tap into their imagination and create their own virtual environments.
Industry Implications
1. Education - LEGO's free workshops can be used as a model for other educational institutions and organizations to provide engaging and interactive learning experiences to their target audience.
2. Arts and Crafts - DIY expert Jessie Bluegrey's workshops offer opportunities for arts and crafts businesses to tap into the adult market and provide creative outlets for self-expression.
3. Gaming - The workshops centered around building gaming worlds can inspire the gaming industry to develop more immersive and interactive gaming experiences for players.
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