adidas & Parley Teamed Up for a Sustainable Collaboration
References: offthehook & highsnobiety
The new 'Sink or Swim' collection from adidas and Parley highlights recycled plastic fashion and its modern-day importance. The sportswear brand and the organization tapped designer Colin Meredith to bring awareness of production practices and garment materiality through a capsule focused on sustainability.
In conjunction with the recycled plastic fashion collection, Colin Meredith set up a zero-waste installation. For 'Sink or Swim,' the young designer challenges the consumer's thought process and perception of clothing production, as well as its implications on ocean life. Hosted by Montreal's Off The Hook, the installation highlights "a range of nautical vests fashioned from recycled plastic, collected from customers at Off The Hook." The accompanying fashion collection includes a set of t-shirts, two crewnecks, a tote bag and a track pant.
In conjunction with the recycled plastic fashion collection, Colin Meredith set up a zero-waste installation. For 'Sink or Swim,' the young designer challenges the consumer's thought process and perception of clothing production, as well as its implications on ocean life. Hosted by Montreal's Off The Hook, the installation highlights "a range of nautical vests fashioned from recycled plastic, collected from customers at Off The Hook." The accompanying fashion collection includes a set of t-shirts, two crewnecks, a tote bag and a track pant.
Trend Themes
1. Recycled Plastic Fashion - Create clothing lines made from recycled plastic to boost sustainability efforts in the fashion industry.
2. Sustainable Capsules - Collaborate with designers to create sustainable capsule collections that raise awareness on environmental impact.
3. Zero-waste Installations - Set up zero-waste installations to promote sustainable production methods and engage with consumers.
Industry Implications
1. Fashion - The fashion industry can collaborate with designers and organizations to create environmentally-friendly clothing lines to attract socially conscious consumers.
2. Retail - Retail companies can promote sustainable fashion lines and zero-waste installations to engage consumers and promote environmental consciousness.
3. Environmental Organizations - Environmental organizations can collaborate with fashion brands to bring awareness to the impact of textile waste and promote sustainable production methods.
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