ICRC's 'Enter the room' Shows War Through the Eyes of a Child
Laura McQuarrie — March 8, 2018 — Marketing
References: icrc.org & itunes.apple
International Committee of the Red Cross (ICRC) created 'Enter the room' as an augmented reality experience that lets iOS users put themselves in the shoes of a young one who sees their home bedroom transformed into a terrifying environment.
With the Enter the room app, users are able to virtually transport themselves into a different setting and see how the realities of war change everything from the sights to the sounds of what should be a safe, inspiring place for a child to grow. The AR storytelling experience is a powerful one that makes the most of Apple's ARKit technology.
As President of the ICRC Peter Maurer describe: Enter the room "is a vivid reminder of how urban warfare destroys children’s bedrooms, their homes, and—tragically—their lives."
With the Enter the room app, users are able to virtually transport themselves into a different setting and see how the realities of war change everything from the sights to the sounds of what should be a safe, inspiring place for a child to grow. The AR storytelling experience is a powerful one that makes the most of Apple's ARKit technology.
As President of the ICRC Peter Maurer describe: Enter the room "is a vivid reminder of how urban warfare destroys children’s bedrooms, their homes, and—tragically—their lives."
Trend Themes
1. Augmented Reality Storytelling - The trend of using augmented reality to create powerful storytelling experiences presents opportunities for disruptive innovation in the entertainment industry.
2. War Simulations - The trend of using gaming and simulation technology to create realistic war experiences presents opportunities for disruptive innovation in the military training industry.
3. Empathy Building Experiences - The trend of using technology to create empathy building experiences presents opportunities for disruptive innovation in the social impact industry.
Industry Implications
1. Entertainment - The AR storytelling trend presents opportunities for the entertainment industry to create immersive and emotionally impactful experiences for viewers.
2. Military Training - The war simulation trend presents opportunities for the military training industry to create more realistic and effective training programs for soldiers.
3. Social Impact - The empathy building trend presents opportunities for the social impact industry to create awareness and understanding around important issues, such as the impact of war on children.
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