Phluid Project is the World's First Gender-Free Clothing Store
Ellen Smith — March 23, 2018 — Business
References: thephluidproject & racked
Phluid Project, the world's first gender neutral clothing store has opened in Manhattan, boasting a safe and welcoming environment for all people.
The brick-and-mortar space is comprised of various gender-free brands that arrive at more accessible price points typically ranging between $35 to $150. Every aspect of the store was thoughtfully designed to be reflective of the brand's values and includes custom-made gender neutral mannequins, open-to-all changing rooms and local staff members that understand the importance of self-expression through fashion. More than a clothing store, Phluid Project also hosts and organizes a variety of community-focused events that include talks on activism and identity, while also serving as a free meeting space for organizations.
The brick-and-mortar space is comprised of various gender-free brands that arrive at more accessible price points typically ranging between $35 to $150. Every aspect of the store was thoughtfully designed to be reflective of the brand's values and includes custom-made gender neutral mannequins, open-to-all changing rooms and local staff members that understand the importance of self-expression through fashion. More than a clothing store, Phluid Project also hosts and organizes a variety of community-focused events that include talks on activism and identity, while also serving as a free meeting space for organizations.
Trend Themes
1. Gender-neutral Fashion - The demand for gender-neutral fashion is rising, creating an opportunity for businesses to cater to a diverse consumer base.
2. Inclusive Retail - Retailers can enhance customer experience by creating inclusive retail spaces, accommodating and catering to individuals regardless of gender.
3. Community-focused Retail - Retailers can transform their physical spaces to cater to customers' needs by hosting events or acting as spaces for community organizations.
Industry Implications
1. Fashion Industry - The fashion industry can tap into the growing demand for gender-neutral clothing and create inclusive collections targeted towards a diverse consumer base.
2. Retail Industry - Retailers can differentiate themselves by creating inclusive, welcoming store environments that cater to individuals of all genders and employing locally focused staff.
3. Event-driven Industry - Opportunities arise for event planners to create and plan community events with a focus on activism and identity within a physical space, such as in store or through pop-up events.
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