KIDBOX x TO THE MARKET's T-Shirt Celebrates Women's History Month
Madison Mackay — March 7, 2018 — Social Good
Subscription box company KIDBOX teamed up with TO THE MARKET on a new ethically made t-shirt. The shirts are made by women in India that are in vulnerable communities, with the phrase "Confidence is My Favorite Super Power" on the front.
To celebrate Women's History Month, the brand will include this new shirt in the March monthly subscription box. The brands aim to empower girls to come together and believe in the power of women, starting a conversation about confidence and celebrating women's achievements throughout history. TO THE MARKET believes in creating opportunities of employment for women, by selling each product with proceeds donated to benefit local artisans.
The collaboration between KIDBOX and TO THE MARKET will be available for the month of March, creating empowerment for not only the women who made each shirt, but for the children who wear the styles.
To celebrate Women's History Month, the brand will include this new shirt in the March monthly subscription box. The brands aim to empower girls to come together and believe in the power of women, starting a conversation about confidence and celebrating women's achievements throughout history. TO THE MARKET believes in creating opportunities of employment for women, by selling each product with proceeds donated to benefit local artisans.
The collaboration between KIDBOX and TO THE MARKET will be available for the month of March, creating empowerment for not only the women who made each shirt, but for the children who wear the styles.
Trend Themes
1. Ethical Fashion - Disruptive innovation opportunity: Develop sustainable and ethically made clothing options that empower and support vulnerable communities.
2. Empowering Children - Disruptive innovation opportunity: Create products that inspire and encourage children to believe in their own abilities and celebrate women's achievements.
3. Socially Conscious Subscription Boxes - Disruptive innovation opportunity: Curate subscription boxes that not only provide value to customers but also support social causes and empower communities.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate ethical practices into fashion production to create positive social and environmental impacts.
2. Childhood Education - Disruptive innovation opportunity: Develop educational materials and products that promote confidence, equality, and awareness of women's contributions.
3. Subscription Box - Disruptive innovation opportunity: Collaborate with socially responsible brands to offer subscription boxes that align with customers' values and support charitable causes.
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