Getty Images Launched a Campaign Entitled 'Watermarks for Water'
Ellen Smith — March 23, 2018 — Marketing
References: watermarksforwater & adweek
In light of World Water Month, Getty Images is aiding those who lack access to clean drinking water, with a creative photo-heavy campaign entitled "Watermarks for Water."
The stock photo agency has created an album of 300 photos, each of which features water, and a unique watermark that symbolizes the brand's charitable initiative. Each time one of the images from this collection is licensed, the brand will donate 10% of the proceeds to charity:water, an organization who provide people with access to drinking water n places where its scarce, or access is limited. The campaign is accompanied by an inspiring video which asks consumers, "“If you could unleash the power of photography, what would you have it do?”
Image Credit: Getty Images
The stock photo agency has created an album of 300 photos, each of which features water, and a unique watermark that symbolizes the brand's charitable initiative. Each time one of the images from this collection is licensed, the brand will donate 10% of the proceeds to charity:water, an organization who provide people with access to drinking water n places where its scarce, or access is limited. The campaign is accompanied by an inspiring video which asks consumers, "“If you could unleash the power of photography, what would you have it do?”
Image Credit: Getty Images
Trend Themes
1. Charitable Watermark Initiatives - Opportunity to incorporate charitable initiatives into branding through the use of watermarks.
2. Creative Photo Campaigns - Using unique watermarked photos to support a charitable cause.
3. Consumer Engagement in Social Causes - Encouraging consumers to participate in social causes through the licensing of watermarked photos.
Industry Implications
1. Stock Photography - Stock photography companies can explore ways to incorporate charitable initiatives into their offerings.
2. Charitable Organizations - Charity organizations can partner with stock photography agencies to raise funds and awareness for their causes.
3. Marketing and Advertising - Using creative photo campaigns to engage consumers and generate goodwill for brands.
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