Off-White Celebrates International Women's Day with This Top
Ellen Smith — March 8, 2018 — Social Good
References: net-a-porter & hypebae
In celebration of International Women's Day on March 8th, Off-White has partnered with Net-A-Porter to produce an exclusive female empowerment T-Shirt. The cropped shirt elicits a laid back yet elegant feel and boasts a pastel pink iteration of Off-White's logo on the back. The front of the shirt features the same pink coloring and reads "woman" in a bubbly cursive font. According to the brands, the shirt was inspired by the 80s.
The limited-edition celebrates empowerment, and will further support women by donating the proceeds from the shirt to the non-profit Women for Women International, "an organization helping female survivors of conflict and war to rebuild their lives."
While stylish and simple, this shirt comes with a hefty price tag of $290 USD.
Image Credit: Net-A-Porter
The limited-edition celebrates empowerment, and will further support women by donating the proceeds from the shirt to the non-profit Women for Women International, "an organization helping female survivors of conflict and war to rebuild their lives."
While stylish and simple, this shirt comes with a hefty price tag of $290 USD.
Image Credit: Net-A-Porter
Trend Themes
1. Female Empowerment Fashion - Develop fashion products that specifically celebrate and empower females in order to tap into the growing demand for inclusivity and diversity in the fashion industry.
2. Charitable Fashion - Incorporate philanthropic efforts into branding and sales models to show social responsibility and benefit social causes, while also attracting consumers who prioritize ethical and sustainable practices.
3. Limited-edition Collaborative Products - Create exclusive and highly coveted products through collaborations with other brands, retailers or designers to generate buzz and demand in the market.
Industry Implications
1. Fashion - Incorporate inclusivity and diversity in fashion marketing and production to appeal to a wider customer base, especially younger, socially aware consumers.
2. Philanthropy - Explore ways that fashion, retail and businesses can integrate charitable donations and partnerships into their sales and marketing strategies for social impact.
3. E-commerce - Capitalise the e-commerce channel as to leverage the demand for limited-edition, exclusive fashion items and emerging brands that promote values related to social impact or innovation.
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