GiveMini Turns Spare Change into Donations for Candidates
Joey Haar — March 14, 2018 — Pop Culture
References: givemini.org & producthunt
Of course, voting for your candidate of choice is the best way to exercise support, but GiveMini is a convenient platform that helps politically engaged citizens to show support with another key factor: their wallets. The simple platform lets people donate small amounts to the progressive candidates in whom they believe, putting spare change toward national change (as GiveMini's slogan attests).
Though GiveMini is indeed focused on donations in amounts no greater than spare change, it collects all this change without any cash. Rather, users enter their credit cards into the app, and it monitors their expenses, rounding every purchase up to the nearest dollar and donating the difference. For example, if a user bought a coffee on their credit card for $2.50, the app would round that up to $3, donating the extra 50 cents to the user's pre-selected progressive candidate.
Though GiveMini is indeed focused on donations in amounts no greater than spare change, it collects all this change without any cash. Rather, users enter their credit cards into the app, and it monitors their expenses, rounding every purchase up to the nearest dollar and donating the difference. For example, if a user bought a coffee on their credit card for $2.50, the app would round that up to $3, donating the extra 50 cents to the user's pre-selected progressive candidate.
Trend Themes
1. Political Micro-donation Platforms - Political micro-donation platforms like GiveMini are disrupting traditional political fundraising by allowing people to easily donate small amounts to candidates in whom they believe.
2. Round-up Donation Apps - Round-up donation apps like GiveMini are revolutionizing charitable giving by allowing users to automatically donate small amounts of money without even noticing it.
3. Credit Card Donation Platforms - Credit card donation platforms like GiveMini offer a new and convenient way to support political candidates, and potentially disrupting the traditional methods of political financing.
Industry Implications
1. Political Campaigns - Micro-donation platforms like GiveMini offer a new and potentially disruptive way for political campaigns to raise funds from a broad base of supporters.
2. Fintech - Round-up donation apps like GiveMini are likely to continue disrupting the fintech industry, making charitable giving more accessible and encouraging people to donate more frequently.
3. Credit Card Companies - Credit card donation platforms like GiveMini may present an attractive business opportunity for credit card companies by facilitating donations and potentially increasing customer loyalty.
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