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Top 80 Brand Activations in September

From Company-Hosted Croquet Events to Flavored Sun Lotion

— September 6, 2016 — Marketing
Companies are always looking to get their products noticed over that of its competitors -- which is something that all of these September 2016 brand activation ideas seem to have in common.

By using exclusive pop-up shops as a way to market new apparel and other products, companies and celebrities alike are able to generate a sense of urgency among buyers that turns a retail spot into an anticipated event. An example of this that's included is the 21 tour merchandise stores that Kanye West set up around the globe -- prompting people to wait outside for hours just to get their hands on some of the branded clothing.

Companies in the food industry are taking similar ventures as well -- hosting limited-time events with elaborate menu options that consumers don't want to miss out on. Also included in this series of September 2016 brand activations are a number of branded events that get consumers actively involved -- ensuring that the name of a product and the positive memories that become associated with it are ingrained.
6.9
Score
Popularity
Activity
Freshness
80
Competitive Sports Webseries
Competitive Sports Webseries
EE is Collaborating with YouTubers for the 'The Wembley Cup' Series
<
79
Child-Written Promotional Campaigns
Child-Written Promotional Campaigns
Target's Back-to-School Ads were Written and Directed by Kids
<
78
Cultural Pop-Up Events
Cultural Pop-Up Events
Ignite 150 Will Bring Surprise Events to Ottawa for Canada's 150th Birthday
<
77
Animated Character Livestreams
Animated Character Livestreams
Hasbro Created a Facebook Live Broadcast Starring Mr. Monopoly
<
76
Oversized Burger-Eating Challenges
Oversized Burger-Eating Challenges
The Triple Triple Challenge Caters to Those with Big Appetites
<
75
Vegan Night Markets
Vegan Night Markets
Los Angeles is Set to Host Its First Ever All-Vegan Street Food Market
<
74
Impromptu Rapper Pop-Ups
Impromptu Rapper Pop-Ups
Drake's New York Pop-Up Store Amassed Tons of Fans Despite Short Notice
<
73
Student-Targeted Tech Giveaways
Student-Targeted Tech Giveaways
The #GetCollegeReady Campaign Helped Prepare High School Grads
<
72
Branded T-Shirt Challenges
Branded T-Shirt Challenges
Oasis Promises Rewards to a Fan Who Wears a Promotional Tee for a Month
<
71
Video Streaming VR Promotions
Video Streaming VR Promotions
This Netflix Clip Introduces People to the 'Stranger Things' Series
<
70
Rice-Oriented Cooking Contests
Rice-Oriented Cooking Contests
The 'Rice to the Occasion' Contest Involves Minute Rice Recipes
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69
Celebratory Park Promotions
Celebratory Park Promotions
Parks Canada is Marking Canada's 150th Birthday with Free Admission
<
68
Mobile Cake Campaigns
Mobile Cake Campaigns
The Launch of Fibre 1 Cheesecake Bars Involved a Literal 'Cake Walk'
<
67
Fast Food Luggage Ads
Fast Food Luggage Ads
Bojangles Gave Travelers Full Meals on Airport Luggage Conveyor Belts
<
66
Exam-Based Brand Activations
Exam-Based Brand Activations
'Bojangles' Restaurant Surprised Students with Food After Their Exams
<
65
Student-Targeted Fragrance Campaigns
Student-Targeted Fragrance Campaigns
The Ecko Unltd. 72 Campus Tour Targeted College-Age Men
<
64
Promotional AR Kids Games
Promotional AR Kids Games
'Dragon Spotting' Helps Promote 'Pete's Dragon' to Kids with Smartphones
<
63
Student-Targeted Restaurant Promotions
Student-Targeted Restaurant Promotions
Chipotle is Celebrating Back-to-School with Free Drinks
<
62
Commercial Social Media Tools
Commercial Social Media Tools
Instagram's Business Tools Help Companies to Engage on the App
<
61
Telecom Travel Pop-Ups
Telecom Travel Pop-Ups
Three Mobile Offered Free Trips to People with Winning Stories
<
60
Collaborative Launch Parties
Collaborative Launch Parties
Travis Scott Joined with Apple to Host an Album Release Event
<
59
Promotional Fortune Cookies
Promotional Fortune Cookies
Supreme Created Exclusive Treats as a Part of Its Apparel Marketing
<
58
Branded Social Media Stickers
Branded Social Media Stickers
Twitter's 'Promoted #Stickers' Include Brands like Pepsi
<
57
Charitable Burger Geofilters
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
<
56
Pop-Up Seawater Shops
Pop-Up Seawater Shops
'The Bottle' by RNLI Stocks Salt Water Drinks for Water Safety Awareness
<
55
Customer-Oriented Retail Campaigns
Customer-Oriented Retail Campaigns
Nordstrom's 'You First' Ads Put the Emphasis on the Customer
<
54
Promotional Beer Popcorn
Promotional Beer Popcorn
Lav Created a Popcorn Beer to Celebrate a Change in Ingredients
<
53
Collaborative Streetwear Pop-Ups
Collaborative Streetwear Pop-Ups
Anti Social Social Club and Period Correct are Planning an Event
<
52
Rewarding Coffee Shop Contests
Rewarding Coffee Shop Contests
The 'Starbucks for Life' Game Allows Customers to Win Free Coffee
<
51
Rapper-Endorsed Streetwear Pop-Ups
Rapper-Endorsed Streetwear Pop-Ups
Illegal Civilization's Tokyo Store Will Host Exclusive Apparel
<
50
Whisky Personality Quizzes
Whisky Personality Quizzes
The 'Flavour Behaviour Test' Helps People Find the Perfect Drink
<
49
Beer-Branded Sneakers
Beer-Branded Sneakers
Budweiser and ALIFE Created These Promotional Limited-Edition Sneakers
<
48
Magazine-Branded Campus Tours
Magazine-Branded Campus Tours
The 2015 Essence College Tour Aimed to Inspired College Students
<
47
Worldwide Rapper Pop-Ups
Worldwide Rapper Pop-Ups
Kanye West is Opening 21 of The Life of Pablo Pop-Ups Simultaneously
<
46
Soda Brand Gaming Competitions
Soda Brand Gaming Competitions
Coca Cola Hosted a Seven Hour Gaming Event at Its Headquarters
<
45
Coffee Rideshare Programs
Coffee Rideshare Programs
The Lyft & Starbucks Promotion Rewards Customer with Incentive Deals
<
44
Lickable Breathalyzer Cards
Lickable Breathalyzer Cards
This Uber Driving Campaign Reveals If a Bar-Goer Has Overindulged
<
43
Interactive Street Food Guides
Interactive Street Food Guides
Expedia Created London's Ultimate Street Food Guide
<
42
Branded Croquet Events
Branded Croquet Events
Pimm's is Running 'Pimm's Cider Cup' Croquet Games for the Public
<
41
Coffee Shop Loyalty Cards
Coffee Shop Loyalty Cards
The Dunkin' Donuts Black Card is Reserved for Special Customers
<
40
Back-to-School Retail Events
Back-to-School Retail Events
Macy's is Preparing Students for College with Special In-Store Events
<
39
Pop-Up Kitchen Concepts
Pop-Up Kitchen Concepts
R. House's Rotating Kitchen Will Allow Chefs to Test Out Different Dishes
<
38
Festival Tent Cafes
Festival Tent Cafes
This Lavazza Shop Shares Barista-Made Coffee at a Festival
<
37
Artful Snack Campaigns
Artful Snack Campaigns
A New Cheetos Snack Contest Challenges Consumers to Identify "Art Pieces"
<
36
Sporty Technology Pop-Ups
Sporty Technology Pop-Ups
Samsung's Galaxy Studio Lets Fans Experience the Olympics in VR
<
35
Updated Rapper Apparel
Updated Rapper Apparel
The Kanye West Tour Merchandise Now Includes New Graphic Designs & Colors
<
34
Mattress-Advertising Airport Lounges
Mattress-Advertising Airport Lounges
This Airport Seating Lounge Provides Ultra-Comfortable Seats
<
33
Relaunched Jean Celebrations
Relaunched Jean Celebrations
The 505 Levi's Jeans Were the Center of an Elaborate New York Party
<
32
Social Good Selfie Walls
Social Good Selfie Walls
Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
<
31
DIY Dining Pop-Ups
DIY Dining Pop-Ups
'The Dining Club' by IKEA Has Guests Prepare Their Own Meals
<
30
Personified Food Pop-Ups
Personified Food Pop-Ups
This Human Fast Food Vending Machine Surprises People at a Laundromat
<
29
Album-Promoting Food Trucks
Album-Promoting Food Trucks
Rapper Gucci Mane is Promoting His New Album with a Food Truck
<
28
Rap Label Pop-Ups
Rap Label Pop-Ups
Cash Money Records & VFILES Joined to Offer Apparel from Hip-Hop's Biggest Names
<
27
Commuter-Cooling Fan Installations
Commuter-Cooling Fan Installations
This Currys PC World and Dyson Stunt Helps Travelers Cool Off
<
26
Box Truck Retail Pop-Ups
Box Truck Retail Pop-Ups
Foulplay Will Leave Its Portable Shop Open for a Limited Time Only
<
25
VIP Ticket Geofilters
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
<
24
Back-to-School Pop-Up Shops
Back-to-School Pop-Up Shops
The Kikkerland Pop-Up Showcases Whimsical School Supplies
<
23
Tiled Pop-Up Kiosks
Tiled Pop-Up Kiosks
This Mobile Shop's Design is Inspired By Public Swimming Pools
<
22
Stadium-Inspired Lounges
Stadium-Inspired Lounges
Panasonic's Olympic Marketing Stunt Introduces a 'Stadium of Wonders'
<
21
Celebrity Sneaker Pop-Ups
Celebrity Sneaker Pop-Ups
The Under Armour Curry Lux Will Be Featured at a Limited-Time NYC Shop
<
20
Historical Hip Hop Activations
Historical Hip Hop Activations
Netflix Paints Graffiti in Toronto for Its Series 'The Get Down'
<
19
Fried Chicken-Scented Lotions
Fried Chicken-Scented Lotions
KFC's Extra Crispy Sunscreen Features the Scent of Fried Chicken
<
18
Pet-Friendly Art Galleries
Pet-Friendly Art Galleries
Pet Insurance Provider 'More Than' Created Interactive Art for Pets
<
17
DJ Pizza Boxes
DJ Pizza Boxes
The Pizza Hut Box Was Revitalized as Part of a Creative Marketing Technique
<
16
Historic Rum Pop-Ups
Historic Rum Pop-Ups
The 'Casa Havana' Club Pop-Up Features a VR Storytelling Experience
<
15
Summer-Centric Beer Activations
Summer-Centric Beer Activations
This Beer Campaign Focuses on Millennial Summer Activities
<
14
Broccoli Sampling Booths
Broccoli Sampling Booths
Tenderstem's #GetTenderTonight Campaign Shares a Taste of Vegetables
<
13
Branded Anime Beverages
Branded Anime Beverages
These Pokemon-Inspired Starbucks Drinks Take After Popular Characters
<
12
Kaleidoscopic Cookie Trucks
Kaleidoscopic Cookie Trucks
Oreo is Using a 'Flavor Mobile' to Launch Its Newest Flavored Cookies
<
11
Holiday Soda Bottles
Holiday Soda Bottles
Coca-Cola's Gift Bottle Transforms Its Label into a Chirstmas Bow
<
10
Razor-Printing Pop-Ups
Razor-Printing Pop-Ups
Gillette's 'RZR MKR' Showcases the History and Future of Razors for Men
<
9
Floating Beer Gardens
Floating Beer Gardens
Hoegaarden's Pop-Up Beer Garden Offers a Multi-Sensory Experience
<
8
Supermarket Wine Pop-Ups
Supermarket Wine Pop-Ups
Tesco Launched the 'Finest' Pop-Up Wine Bar to Showcase Its Wines
<
7
Multi-Sensory Liquor Shops
Multi-Sensory Liquor Shops
Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers
<
6
Pop-Up Rum Bars
Pop-Up Rum Bars
ZINC Apartments is Celebrating National Rum Day 2016 with a Pop-Up Tasting
<
5
Vodka Cafe Pop-Ups
Vodka Cafe Pop-Ups
Grey Goose Opened a Pop-Up Vodka Bar, Cafe & Bakery in New York
<
4
Automotive Gin Bars
Automotive Gin Bars
'Gin and Bear It' Operates Out of a Classic Converted Car
<
3
Game-Embedded Pizza Boxes
Game-Embedded Pizza Boxes
The New Pizza Hut Box Features a Flick Football Field on Top
<
2
Multi-Sensory Beauty Installations
Multi-Sensory Beauty Installations
teamLab's Interactive Gallery Explores L’Occitane's Products
<
1
Campaigning Doll Kits
Campaigning Doll Kits
Mezco's Living Dead Doll 'Sadie' is Running for President
<