Panasonic's Olympic Marketing Stunt Introduces a 'Stadium of Wonders'
Laura McQuarrie — August 4, 2016 — Marketing
References: visit.rio & eventmagazine
As an official sponsor of the 2016 Summer Olympic Games in Rio, Panasonic will be participating in the global sporting event by launching a series of experiential activities for fans as part of its Olympic marketing strategy.
The 'Stadium of Wonders' is the corporate pavilion from Panasonic that will showcase screens playing video content collected from more than 25 years of support from the brand as an official worldwide partner. Visitors will also be able to explore a variety of interactive exhibits, giving fans a view of the sporting event from the perspective of Olympians.
Inside the pavilion, people are also able to participate in Panasonic's 'Dream FITA Project,' which involves on-site "FITA" machines that will be able to print a fan's dreams to support its web campaign.
The 'Stadium of Wonders' is the corporate pavilion from Panasonic that will showcase screens playing video content collected from more than 25 years of support from the brand as an official worldwide partner. Visitors will also be able to explore a variety of interactive exhibits, giving fans a view of the sporting event from the perspective of Olympians.
Inside the pavilion, people are also able to participate in Panasonic's 'Dream FITA Project,' which involves on-site "FITA" machines that will be able to print a fan's dreams to support its web campaign.
Trend Themes
1. Experiential Marketing - Panasonic's 'Stadium of Wonders' showcases the potential of experiential marketing campaigns for brands to engage with consumers in a unique and interactive way.
2. Interactive Exhibits - The use of interactive exhibits at the 'Stadium of Wonders' highlights the growing trend of providing immersive experiences for visitors, creating opportunities for companies to captivate and educate their target audience.
3. Web Campaigns - Panasonic's 'Dream FITA Project' demonstrates the power of integrating web campaigns into physical experiences, presenting businesses with opportunities to connect with consumers both online and offline.
Industry Implications
1. Sports Marketing - Sports marketing companies can leverage the concept of stadium-inspired lounges to create engaging and memorable experiences for fans, increasing brand visibility and fan loyalty.
2. Tech Entertainment - The use of screens and interactive technology in the 'Stadium of Wonders' presents opportunities for tech entertainment companies to create immersive and captivating experiences that blur the line between reality and virtual reality.
3. Digital Print - The incorporation of on-site 'FITA' machines for printing fans' dreams at the 'Stadium of Wonders' highlights the potential for growth in the digital print industry, offering personalized and unique printing services for businesses and consumers.
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