This Currys PC World and Dyson Stunt Helps Travelers Cool Off
Laura McQuarrie — August 5, 2016 — Marketing
References: currys & prexamples
With help from Dyson, electrical retailer Currys PC World created a large-scale fan installation in order to help people traveling through the London Victoria train station cool off in the heat of summer.
The fan installation is made up of a total of 88 Dyson fans, acknowledging the fact that public transportation is often a hot and uncomfortable place for commuters to be trapped temporarily during a ride. This year, this is especially true, since the UK is experiencing record-breaking seasonal temperatures.
As well as being a fun way to engage and refresh the public of London, the fan installation ties in with the #TheBigChill campaign from Currys PC World, which aims to promote a variety of its cooling products like fans, freezers and refrigerators.
The fan installation is made up of a total of 88 Dyson fans, acknowledging the fact that public transportation is often a hot and uncomfortable place for commuters to be trapped temporarily during a ride. This year, this is especially true, since the UK is experiencing record-breaking seasonal temperatures.
As well as being a fun way to engage and refresh the public of London, the fan installation ties in with the #TheBigChill campaign from Currys PC World, which aims to promote a variety of its cooling products like fans, freezers and refrigerators.
Trend Themes
1. Commuter Comfort Installations - Opportunity to partner with companies to create innovative installations that help make public transportation more comfortable for commuters.
2. Heat Relief Campaigns - Opportunity to create campaigns that promote cooling technology for consumers during extreme seasonal temperatures.
3. Energy Efficient Cooling Solutions - Opportunity to develop and promote eco-friendly cooling technology for consumers and public spaces.
Industry Implications
1. Electronics Retail - Opportunity for retailers to partner with innovative companies to create unique in-store installations that engage customers.
2. Public Transportation - Opportunity to improve customer experience through innovative installations that help make public transportation more comfortable, and to promote eco-friendly transportation initiatives.
3. Home Appliance Manufacturing - Opportunity to develop and promote energy-efficient cooling technology for consumer homes and to make a positive environmental impact.
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