Parks Canada is Marking Canada's 150th Birthday with Free Admission
Katherine Pendrill — August 31, 2016 — Marketing
In honor of Canada's 150th birthday, Parks Canada is gearing up to offer a special promotion that involves free admission to various parks and historical sites across the country. The promotion not only helps Canadians see more of the country, but it also provides the perfect venue for monumental celebrations.
Beginning in 2017, Parks Canada will offer free admission to national parks, historic sites and marine conservation areas. The promotion will last for the entire year, giving Canadians plenty of time to visit the different sites and participate in birthday celebrations. Parks Canada is also helping Canadians get a head start on the celebrations by offering Discovery Passes for the remainder of 2016. These passes will provide admission to all Parks Canada areas and will remain valid for two full years.
With events taking place throughout 2017, the promotion gives Canadians and their families a perfect opportunity to explore all that their country has to offer.
Beginning in 2017, Parks Canada will offer free admission to national parks, historic sites and marine conservation areas. The promotion will last for the entire year, giving Canadians plenty of time to visit the different sites and participate in birthday celebrations. Parks Canada is also helping Canadians get a head start on the celebrations by offering Discovery Passes for the remainder of 2016. These passes will provide admission to all Parks Canada areas and will remain valid for two full years.
With events taking place throughout 2017, the promotion gives Canadians and their families a perfect opportunity to explore all that their country has to offer.
Trend Themes
1. Free Admission - The trend of offering free admission to parks and historical sites is a disruptive innovation opportunity for promoting tourism and encouraging cultural exploration.
2. Celebratory Events - The trend of organizing celebratory events throughout the year provides a disruptive innovation opportunity for businesses in the event planning and entertainment industry.
3. Discovery Passes - The trend of offering Discovery Passes for extended periods of time allows businesses to capitalize on the opportunity to attract more visitors and generate revenue through partnerships and promotions.
Industry Implications
1. Tourism - The tourism industry can leverage the trend of free admission to parks and historical sites to attract more visitors and generate economic growth.
2. Event Planning - The event planning industry can take advantage of the trend of celebratory events to create unique experiences and capture a larger market share.
3. Hospitality - The hospitality industry can benefit from the trend of offering Discovery Passes by partnering with Parks Canada and providing special promotions or packages to attract visitors.
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