The #GetCollegeReady Campaign Helped Prepare High School Grads
Katherine Pendrill — August 24, 2016 — Marketing
References: welcome.wf & adweek
This past spring, the San Francisco-based bank Wells Fargo ran a social media campaign called #GetCollegeReady as a way to anticipate the needs of recent high school graduates. The campaign not only rewarded students for making it to graduation, but also provided them with valuable tools to help navigate the next stage of their life.
The #GetCollegeReady campaign consisted of a Twitter-powered convey belt moving a tiny car through a model set representing different milestones. Students were then asked to tweet about the campaign to slowly move the car through the different life stages. Those who pushed the car past each milestone were ultimately rewarded with everything from fashion gift cards and fitness trackers to tablets and smart watches.
The contest helped convey Well Fargo's commitment to helping students prepare for the college years ahead by making the transition from high school just a little bit easier.
The #GetCollegeReady campaign consisted of a Twitter-powered convey belt moving a tiny car through a model set representing different milestones. Students were then asked to tweet about the campaign to slowly move the car through the different life stages. Those who pushed the car past each milestone were ultimately rewarded with everything from fashion gift cards and fitness trackers to tablets and smart watches.
The contest helped convey Well Fargo's commitment to helping students prepare for the college years ahead by making the transition from high school just a little bit easier.
Trend Themes
1. Social Media Campaigns - Opportunity to engage with consumers and build brand loyalty through interactive online experiences.
2. Youth-oriented Marketing - Opportunity to connect with younger demographics and establish a strong consumer base for future growth.
3. Incentive Programs - Opportunity to incentivize desired consumer behaviors and increase customer engagement and satisfaction.
Industry Implications
1. Banking - Disruptive innovation opportunity to utilize technology and social media to reach and engage with younger customers.
2. Education - Disruptive innovation opportunity to leverage technology and social media to provide students with valuable resources and support.
3. Retail - Disruptive innovation opportunity to partner with brands and offer incentives to students, creating brand awareness and driving sales.
1.8
Score
Popularity
Activity
Freshness
