This Airport Seating Lounge Provides Ultra-Comfortable Seats
Laura McQuarrie — August 17, 2016 — Marketing
References: nishikawasangyo.co.jp & en.rocketnews24
At Terminal 2 inside Narita Airport in Tokyo, Japan, travelers have the chance to get extremely comfortable at a unique airport lounge courtesy of mattress brand Tokyo Nishikawa.
Although Tokyo Nishikawa is a producer of mattresses, seating is the focus of the 'Narita Sky Lounge Wa.' The same supportive technology that's used in its signature Air mattress is what powers the ultra-comfortable seats that are set up in the airport lounge, effectively creating an advertisement for its mattresses without having to take up the space required for a few full-sized beds. Even so, the generously sized seats provide ample room for people to spread out and take a nap.
Airports have become popular destinations for branded stations of this kind, particularly because they are the perfect place to provide interest for a curious and captive audience.
Although Tokyo Nishikawa is a producer of mattresses, seating is the focus of the 'Narita Sky Lounge Wa.' The same supportive technology that's used in its signature Air mattress is what powers the ultra-comfortable seats that are set up in the airport lounge, effectively creating an advertisement for its mattresses without having to take up the space required for a few full-sized beds. Even so, the generously sized seats provide ample room for people to spread out and take a nap.
Airports have become popular destinations for branded stations of this kind, particularly because they are the perfect place to provide interest for a curious and captive audience.
Trend Themes
1. Airport Lounge Branding - There is an opportunity for mattress brands to create unique and comfortable airport lounges as a form of advertising.
2. Seating Innovation - The use of supportive mattress technology in airport lounge seating presents an opportunity for disruptive innovation in the seating industry.
3. Branded Stations - Airports are becoming popular destinations for branded stations, creating opportunities for various industries to engage with a captive audience.
Industry Implications
1. Mattress - Mattress companies can leverage airport lounge branding to advertise their products in a unique and comfortable setting.
2. Seating - The application of supportive mattress technology in airport lounge seating opens up opportunities for innovation in the seating industry.
3. Advertising - Branded stations in airports provide a captive audience for various industries to engage with and promote their products or services.
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