The Under Armour Curry Lux Will Be Featured at a Limited-Time NYC Shop
Riley von Niessen — August 8, 2016 — Fashion
References: underarmour & hypebeast
The new Under Armour Curry Lux model first appeared two weeks ago, HYPEBEAST reports, generating a surge of excitement amongst sneaker fans.
In order to promote a series of additional colorways for the Under Armour Curry Lux, the company plans to host a pop-up shop that will grant attendees the opportunity to purchase some of its latest releases. The Under Armour Curry Lux is said to have been inspired by Stephen Curry's personal style choices, giving the sneakers a more minimalist and understated edge that makes the footwear especially versatile to wear.
The pop-up shop that will be hosted by Concepts New York will include a total of five new colorways for the Under Armour Curry Lux, with a black and white leather sneaker offered in addition to an all-red and sand-toned suede models.
In order to promote a series of additional colorways for the Under Armour Curry Lux, the company plans to host a pop-up shop that will grant attendees the opportunity to purchase some of its latest releases. The Under Armour Curry Lux is said to have been inspired by Stephen Curry's personal style choices, giving the sneakers a more minimalist and understated edge that makes the footwear especially versatile to wear.
The pop-up shop that will be hosted by Concepts New York will include a total of five new colorways for the Under Armour Curry Lux, with a black and white leather sneaker offered in addition to an all-red and sand-toned suede models.
Trend Themes
1. Celebrity Sneaker Pop-ups - The trend of hosting pop-up shops featuring celebrity-endorsed sneakers presents an opportunity for brands to generate excitement and increase sales.
2. Limited-time Releases - The trend of offering limited-edition colorways for popular sneaker models creates a sense of exclusivity and drives consumer urgency.
3. Minimalist Sneaker Design - The trend of minimalist and understated sneaker designs allows for more versatility in styling, appealing to a wide range of consumers.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can leverage celebrity sneaker pop-ups to create buzz and gain market share by collaborating with sports icons.
2. Streetwear Fashion - The streetwear fashion industry has an opportunity to tap into the limited-time releases trend by collaborating with sneaker brands and creating exclusive collections.
3. Retail - The retail industry, particularly brick-and-mortar stores, can benefit from hosting pop-up shops featuring popular sneakers as a way to attract foot traffic and boost sales.
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