'Dragon Spotting' Helps Promote 'Pete's Dragon' to Kids with Smartphones
Joey Haar — August 12, 2016 — Pop Culture
References: dragonspotting & theverge
Dragons might be the stuff of fancy, but with the 'Dragon Spotting' AR game, they can feel like reality. The collaboration between Google and Disney is a promotional stunt for 'Pete's Dragon,' the remake of 1977 live-action and animation film of the same name.
Since the original 'Pete's Dragon' featured a cartoon dragon interacting with a live-action world, the 'Dragon Spotting' AR game is especially appropriate. In the game, kids hold their phone up to everyday objects in and around their home -- for instance, a couch -- to find where the animated Elliot the dragon is virtually hiding.
The game uses Google's 'Cloud Vision' technology to place Elliot within the space on the phone's screen, making it look as though he's trying to hide behind a couch or any other object.
Since the original 'Pete's Dragon' featured a cartoon dragon interacting with a live-action world, the 'Dragon Spotting' AR game is especially appropriate. In the game, kids hold their phone up to everyday objects in and around their home -- for instance, a couch -- to find where the animated Elliot the dragon is virtually hiding.
The game uses Google's 'Cloud Vision' technology to place Elliot within the space on the phone's screen, making it look as though he's trying to hide behind a couch or any other object.
Trend Themes
1. Augmented Reality Gaming - Businesses can invest in creating AR-based games to promote their products and services to customers.
2. Collaboration Marketing - Companies can partner with tech giants like Google to create innovative marketing campaigns that engage customers in new ways.
3. Retro Remakes - Businesses can capitalize on nostalgic consumers by creating modern remakes of classic movies, TV shows, and video games.
Industry Implications
1. Entertainment - Entertainment companies can use AR technology to bring their characters to life and engage fans in new ways.
2. Marketing and Advertising - Marketing and advertising firms can leverage AR technology to create immersive campaigns that capture consumers' attention.
3. Technology - Tech companies can capitalize on the growing demand for AR technology by developing new software and hardware solutions.
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