Nordstrom's 'You First' Ads Put the Emphasis on the Customer
Katherine Pendrill — August 9, 2016 — Marketing
References: shop.nordstrom & marketingmag
Ahead of two new store openings in Toronto, Nordstrom has launched a new campaign called 'You First' that puts the emphasis on the needs of the customer. Staring popular Toronto personalities such as model Yasmin Warsame and Toronto Maple Leafs goaltender Jonathan Bernier, the ads aim to help Canadian consumers connect with the Seattle-based department store brand.
The You First campaign features a series of ads that highlight high-end brands sold at Nordstrom. The ads mainly consists of eye-catching photos that capture each model's unique personality and energy. The photos are then branded with the tagline "You First" to denote the brand's "commitment to customers, service, and style." The campaign also includes digital, radio and interactive elements, all of which are designed to generate excitement prior to the opening of the new stores.
The You First campaign features a series of ads that highlight high-end brands sold at Nordstrom. The ads mainly consists of eye-catching photos that capture each model's unique personality and energy. The photos are then branded with the tagline "You First" to denote the brand's "commitment to customers, service, and style." The campaign also includes digital, radio and interactive elements, all of which are designed to generate excitement prior to the opening of the new stores.
Trend Themes
1. Customer-centric Marketing - Businesses can prioritize the needs of their customers by focusing on personalized campaigns and experiences, leading to increased customer loyalty and sales.
2. Interactive Advertising - Campaigns that include interactive elements, such as virtual reality or gamification, can help businesses engage with customers and create memorable experiences.
3. Celebrity Endorsements - Incorporating local celebrities or other well-known figures in marketing campaigns can help build brand recognition and credibility among target audiences.
Industry Implications
1. Retail - The retail industry can benefit from personalized marketing campaigns to attract and retain customers, as well as interactive elements to create engaging shopping experiences.
2. Fashion - Using high-end or celebrity-endorsed products in marketing campaigns can help fashion brands build brand recognition and increase sales.
3. Sports - Incorporating sports figures or athletes in marketing campaigns can help sports brands appeal to their target audience and build brand credibility.
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