'Gin and Bear It' Operates Out of a Classic Converted Car
Laura McQuarrie — August 19, 2016 — Autos
References: ginandbearit & inretrospectmagazine
'Gin and Bear It' is the name of a new mobile gin bar is enticing consumers with the idea that: "We drive, YOU drink!" The mobile pop-up bar operates out of a 1968 Morris Minor vehicle by the name of "Aubrey," that was named after Aubrey Beardsley, an illustrator who was known to work with Oscar Wilde. One of the most noticeable modifications that was made to the car to turn it into a roving bar included adding a top rack to expand available storage space.
At the bar, Gin and Bear It serves up a variety of tonics from brands like Fever-Tree or Fentimans, as well as a variety of other gin-based cocktails.
With the rise of pop-up shops, it's becoming more common to see a range of food and beverage businesses run out of small and unusual vehicles like bicycles, ice cream trucks and other mobile carts.
At the bar, Gin and Bear It serves up a variety of tonics from brands like Fever-Tree or Fentimans, as well as a variety of other gin-based cocktails.
With the rise of pop-up shops, it's becoming more common to see a range of food and beverage businesses run out of small and unusual vehicles like bicycles, ice cream trucks and other mobile carts.
Trend Themes
1. Mobile Pop-up Bars - The trend of operating food and beverage businesses out of small and unusual vehicles presents opportunities for innovative and immersive experiences.
2. Gin-based Cocktails - The growing popularity of gin-based cocktails opens up opportunities for new and creative drink offerings.
3. Expansion of Storage Space in Vehicles - The modification of vehicles to include additional storage space allows for increased convenience and flexibility in mobile businesses.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend of mobile pop-up bars to reach customers in unique and unexpected locations.
2. Alcohol and Spirits - The alcohol and spirits industry can capitalize on the growing demand for gin-based cocktails and create new products and experiences.
3. Automotive - The automotive industry can explore opportunities to design and modify vehicles to cater to the specific needs of mobile businesses such as mobile bars.
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