Oasis Promises Rewards to a Fan Who Wears a Promotional Tee for a Month
Laura McQuarrie — August 7, 2016 — Marketing
References: twitter & prexamples
Branded t-shirts are a dime a dozen, but beverage brand Oasis created a one-off design for one of its fans to wear as part of a unique challenge.
Twitter user @scottpoole21 tweeted his desire to be sponsored by the company so that he could drink its Citrus Punch every day and the company responded with a proposition to have him wear a t-shirt of its design for an entire month and provide photographic evidence of every single day. In return, the company promises to suppy Scott with enough Citrus Punch to last him two months.
The exchange between the Oasis fan and the brand is hilarious to read on Twitter and perfectly in the spirit of other brand campaigns from the Oasis, such as one no-nonsense that expresses: "It’s summer. You’re thirsty. We’ve got sales targets."
Twitter user @scottpoole21 tweeted his desire to be sponsored by the company so that he could drink its Citrus Punch every day and the company responded with a proposition to have him wear a t-shirt of its design for an entire month and provide photographic evidence of every single day. In return, the company promises to suppy Scott with enough Citrus Punch to last him two months.
The exchange between the Oasis fan and the brand is hilarious to read on Twitter and perfectly in the spirit of other brand campaigns from the Oasis, such as one no-nonsense that expresses: "It’s summer. You’re thirsty. We’ve got sales targets."
Trend Themes
1. Branded T-shirts - Disruptive innovation opportunity: Create personalized branded t-shirts for fans as part of unique challenges to increase brand engagement.
2. Fan Sponsorship - Disruptive innovation opportunity: Consider sponsoring loyal fans to wear brand-themed apparel or use brand products in their daily lives as a form of creative brand promotion.
3. Humorous Brand Campaigns - Disruptive innovation opportunity: Develop humorous and witty brand campaigns on social media platforms to engage with fans and increase brand visibility.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Offer unique experiences like challenges or sponsorships to loyal customers to increase brand loyalty and market penetration.
2. Apparel - Disruptive innovation opportunity: Collaborate with brands to create exclusive and limited-edition merchandise, like custom t-shirt designs, to drive brand awareness and consumer interest.
3. Marketing - Disruptive innovation opportunity: Exploit social media platforms as channels for humorous brand campaigns to attract and engage a younger demographic, enhancing brand resonance.
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