The 'Casa Havana' Club Pop-Up Features a VR Storytelling Experience
Laura McQuarrie — August 12, 2016 — Marketing
References: havana-club & eventmagazine
Havana Club recently launched 'Casa Havana' as an experiential space in Soho, London as a means to use the latest virtual reality technology to tell the story of its brand over time.
The physical space itself features a bar, a ticketed restaurant and a variety of artwork that takes inspiration from the brand. Within the Casa Havana space, there's also the opportunity for select attendees to immerse themselves into the world of Havana with VR that will show them an overview of the brand from the past up to the present. Inside the simulated environment, there's plenty for attendees to get lost in exploring.
Virtual reality has become a powerful tool for branded storytelling that makes it possible to transport consumers to completely different worlds that are elaborate and immersive.
The physical space itself features a bar, a ticketed restaurant and a variety of artwork that takes inspiration from the brand. Within the Casa Havana space, there's also the opportunity for select attendees to immerse themselves into the world of Havana with VR that will show them an overview of the brand from the past up to the present. Inside the simulated environment, there's plenty for attendees to get lost in exploring.
Virtual reality has become a powerful tool for branded storytelling that makes it possible to transport consumers to completely different worlds that are elaborate and immersive.
Trend Themes
1. Virtual Reality Brand Storytelling - Virtual Reality can fully immerse customers into your brand's world.
2. Experiential Marketing - Creating branded experiences can build stronger connections with customers.
3. Art-inspired Brand Spaces - Using art in brand spaces can create unique and memorable experiences for customers.
Industry Implications
1. Food and Beverage - Creating unique dining experiences can set brands apart in the competitive food and beverage industry.
2. Alcohol - Alcohol brands can use virtual reality and experiential marketing to tell their origin stories and differentiate themselves in a crowded market.
3. Art and Design - Collaboration between brands and artists can create engaging and memorable brand experiences that merge art and commerce.
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