Ignite 150 Will Bring Surprise Events to Ottawa for Canada's 150th Birthday
Katherine Pendrill — September 2, 2016 — Art & Design
References: ottawa2017 & ottawa2017
In honor of Canada's 150th birthday, Ottawa will be launching a project called 'Ignite 150,' which will bring 17 surprise stunts and gatherings to the capital city. With everything from yoga classes on a floating barge to rooftop movie projections, the events will help to keep the sesquicentennial celebrations going all year long.
Ignite 150 will consist of "17 epic stunts and gatherings that will turbo-charge every corner of the capital from January to December in 2017." The immersive experiences will be deployed in unique venues that will help Ottawa residents and visitors to the capital experience unexpected spaces in unforgettable ways. While most of the events will remain secret until only a few days before, some planned stunts include yoga sessions on a floating barge, rooftop movie screenings and in-air dining events.
Ignite 150 will consist of "17 epic stunts and gatherings that will turbo-charge every corner of the capital from January to December in 2017." The immersive experiences will be deployed in unique venues that will help Ottawa residents and visitors to the capital experience unexpected spaces in unforgettable ways. While most of the events will remain secret until only a few days before, some planned stunts include yoga sessions on a floating barge, rooftop movie screenings and in-air dining events.
Trend Themes
1. Pop-up Events - Cultural pop-up events can provide innovative and exciting experiences in unique venues for consumers.
2. Immersive Experiences - Immersive experiences can be created in unexpected spaces to engage consumers and create lasting memories.
3. Surprise Stunts - Surprise stunts and gatherings can create buzz and excitement around events and keep consumers engaged.
Industry Implications
1. Event Planning - Event planners can incorporate surprise stunts, immersive experiences, and pop-up events to create engaging and exciting experiences for their clients.
2. Tourism - Cities and travel destinations can create surprise events, immersive experiences, and unique pop-up events to attract and retain visitors.
3. Hospitality - Hotels and restaurants can offer in-air dining events, rooftop movie screenings, and other immersive experiences to create memorable experiences for their guests.
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