Pet Insurance Provider 'More Than' Created Interactive Art for Pets
Laura McQuarrie — August 24, 2016 — Lifestyle
References: morethan & eventmagazine
'More Than' pet insurance recently set up a unique gallery exhibition that was filled with art for pets.
The free two-day contemporary art exhibition featured artworks by Dominic Wilcox and other artists, which were specifically designed to be enjoyed by pet owners and their furry companions. Some of the interactive pet-friendly exhibits included 'Cruising Canines,' which simulated the experience of riding inside of a vehicle with an open window, as well as 'Dinnertime Dreams,' which took the form of a giant ball pit that looked like an oversized dog bowl filled with kibble.
The scented artworks that adorned the walls were painted specifically to suit the range of colors that dogs see and were mounted at a dog's eye level for optimal viewing.
The free two-day contemporary art exhibition featured artworks by Dominic Wilcox and other artists, which were specifically designed to be enjoyed by pet owners and their furry companions. Some of the interactive pet-friendly exhibits included 'Cruising Canines,' which simulated the experience of riding inside of a vehicle with an open window, as well as 'Dinnertime Dreams,' which took the form of a giant ball pit that looked like an oversized dog bowl filled with kibble.
The scented artworks that adorned the walls were painted specifically to suit the range of colors that dogs see and were mounted at a dog's eye level for optimal viewing.
Trend Themes
1. Pet-friendly Art - Creating interactive and sensory experiences for pets within artworks
2. Sensory Branding for Pets - Designing scented and visually-optimized campaigns and experiences for pets and their owners
3. Experiential Marketing for Pet Owners - Developing themed and immersive art installations pet owners can share with their furry companions
Industry Implications
1. Pet Insurance - Enriching engagement with pet owners and supplying creative and unique value-added services
2. Pet Product and Services - Innovating further on creating pet-centric, sensory experiences for pets and pet owners alike
3. Contemporary Art Galleries - Exploring new perspectives and creative ways to reach audiences outside the traditional people-centered view of art
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