The 'Rice to the Occasion' Contest Involves Minute Rice Recipes
Katherine Pendrill — August 18, 2016 — Marketing
References: foodnetmag & chewboom
Minute Rice recently launched a competition called 'Rice to the Occasion,' which encourages consumers to share their favorite rice-based recipes. The contest taps inyo the demand for quick and nutritious dinner options by asking homecooks across the country to share their favorite dishes.
The Rice to the Occasion contest asks consumers to share recipes involving any Minute Instant Rice products between now and September 5th. The recipes will be judged on several different factors, including simplicity, originality and overall taste. Winners of the contest will receive a year's supply of Minutes Rice, a High Performance Blender and a chance to be featured in 'Food Network Magazine.'
The contest not only gives consumers a reason to experiment with Minute Instant Rice products, but it also promotes the brand as a useful base for a wide variety of dishes.
The Rice to the Occasion contest asks consumers to share recipes involving any Minute Instant Rice products between now and September 5th. The recipes will be judged on several different factors, including simplicity, originality and overall taste. Winners of the contest will receive a year's supply of Minutes Rice, a High Performance Blender and a chance to be featured in 'Food Network Magazine.'
The contest not only gives consumers a reason to experiment with Minute Instant Rice products, but it also promotes the brand as a useful base for a wide variety of dishes.
Trend Themes
1. Rice-based Recipe Contests - Opportunity for brands to tap into the demand for quick, nutritious dinner options by encouraging consumers to share their favorite rice-based recipes.
2. Crowdsourced Recipe Competitions - Opportunity to engage consumers and promote brand loyalty by hosting competitions that encourage consumers to share their favorite recipes using a brand's products.
3. Brand Promotion Through Recipe Contests - Opportunity for brands to showcase their products as versatile and useful through recipe contests that highlight the brand as a key ingredient in a variety of dishes.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to leverage recipe contests to increase brand awareness and engage with consumers.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to create campaigns and promotional strategies around recipe contests that tap into consumer interests and preferences.
3. Consumer Goods - Opportunity for consumer goods companies to promote their products and increase customer loyalty through recipe contests that encourage consumers to use their products in creative ways.
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