KFC's Extra Crispy Sunscreen Features the Scent of Fried Chicken
Katherine Pendrill — August 22, 2016 — Marketing
Following the release of its chicken-flavored nail polish, KFC has launched a new Extra Crispy Sunscreen. While the idea of smelling like fried chicken may not appeal to everyone, the new lotion does help consumers prevent their skin from actually frying in the sizzling summer sun.
KFC's new Extra Crispy Sunscreen is a limited-edition bottle of SPF 30 available for free to US residents. But unlike ordinary sunscreen, the Colonel-branded formula features the distinctive scent of fried chicken. As the company explains on its website: "Harmful ultraviolet rays bounce off your skin while the lovely fragrance rays penetrate it to give you a healthy chicken aroma."
As part of KFC's recent rebranding effort, the promotion cleverly translates the brand's identity into a tangible product that consumers can actually use.
KFC's new Extra Crispy Sunscreen is a limited-edition bottle of SPF 30 available for free to US residents. But unlike ordinary sunscreen, the Colonel-branded formula features the distinctive scent of fried chicken. As the company explains on its website: "Harmful ultraviolet rays bounce off your skin while the lovely fragrance rays penetrate it to give you a healthy chicken aroma."
As part of KFC's recent rebranding effort, the promotion cleverly translates the brand's identity into a tangible product that consumers can actually use.
Trend Themes
1. Chicken-scented Products - Creating unconventional scented products, such as lotions and sunscreens, that mimic the aroma of food can offer a unique sensory experience for consumers.
2. Branded Promotional Items - Creating limited-edition branded promotional items, like KFC's Extra Crispy Sunscreen, can help companies engage with consumers and increase brand awareness.
3. Sensory Marketing - Using sensory elements, such as scent, in marketing campaigns can stimulate emotions and create memorable experiences for consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore opportunities to innovate and create scented products that cater to unique consumer preferences.
2. Fast Food - The fast food industry can consider creating unconventional promotional items, like scented products, to attract customers and increase brand loyalty.
3. Marketing and Advertising - The marketing and advertising industry can incorporate sensory marketing strategies to create impactful campaigns that resonate with consumers on a deeper level.
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